In this insightful episode of "Small Business Marketing - Then & Now," we delve into the transformative world of modern bookkeeping with Denise Van Noy, the driving force behind Lucidity Bookkeeping. With a keen focus on small businesses, Lucidity Bookkeeping stands out by bringing the accounting department directly to entrepreneurs.   With over 20 years of genuine business experience under their belt, the team at Lucidity Bookkeeping isn't just about crunching numbers. They merge bookkeeping expertise with entrepreneurial insights, understanding the multifaceted challenges faced by business owners.   Denise highlights her journey into bookkeeping and her companies journey in marketing to small business owners.  Lucidity Bookkeeping's systematic approach ensures that each client's unique business model, operations, and goals are thoroughly understood. This personalized touch allows them to offer tailored solutions, from improving workflows to enhancing overall efficiency.   Lucidity Bookkeeping serves both local clients in the West Palm Beach, Florida area and remote clients across the United States. Their commitment to fostering strong communication and building close relationships with their clients shines through in every interaction.   Tune in to discover how Lucidity Bookkeeping is redefining bookkeeping for the modern entrepreneur, providing clarity where it matters most and empowering businesses to achieve financial success.   To learn more, click https://www.luciditybookkeeping.com/ You can find your host, Howard Wolpoff, at: www.profitmasterbusinesssolutions.com Twitter - https://twitter.com/hwolpoff Instagram - https://www.instagram.com/hwolpoff/ TikTok - https://www.tiktok.com/@hwolpoff Thank you for listening!