Hello friends!  Last week we talked about social media in terms of how often your content is shows to your audience, how short attention spans can be, and how to effectively catch the attention of your target market.  In today's episode, I share how often a buyer needs to see your content before they know your business or service or product exists before they know they can buy from you.  Match that information with short attention spans and algorithms and we know we have to be clear and...

Welcome to Small Business Sales & Strategy Podcast where we talk about people-focused sales, marketing and business strategies!  Today's episode is about social media marketing and how to reach the right clients.  How do you reach your ideal customer when attention spans are so short and content is delivered to a fraction of your audience? In today's episode, I discuss two important steps in creating content for social media marketing that will resonate with your ideal customers (and...

Hello friend!  Have you ever been asked "What do you do?" and you walked away from the conversation wishing you could go back and have a re-do?  Well, I've got you! Today's show is all about Elevator Pitches - what it is and why we need one.  Then I walk you through 4 easy steps to creating your own great elevator sales pitch.  We only get one first impression, so let's take your elevator pitch to the next level!   I'd absolutely LOVE to connect with you!  Please join our new *FREE* Facebook...

Hello!  Welcome back to Small Business Sales & Strategy!  In today's episode, we are talking about sales and marketing strategy and I'm on a little bit of a soap box.  There is this misconception in business that we can slap up a website and/or open the doors to a business and the right people will just find you and show up to buy. Well, that is absolutely false.  If you aren't talking about your business, you can't expect anyone to know about it.  You certainly can't expect them to talk...

Hello friend!  I'm so happy you are back for another episode of my podcast!  Today, I dive into how emotion impact decision making, specifically consumer behavior and buying habits.  As adults, we make nearly 35,000 decisions each day and 95% of those decisions are emotional decisions.  That leaves us with only 5% of decisions being made with logical or rational thought.  Emotion is one major element of being a human that we can't miss when we are selling our service or product. It's the...

Hey Friend!  In episode 5 we talked all about what objections are: opportunities to learn more, serve better, and ways to build trust.  This week, we (me + you) are talking about the 5 most common objections in sales.  With each type of objection, I'll share some insider sales knowledge on how to handle and some things to be aware of when they come up!  My best, Lindsay   Questions on today's topic?  Need prayer over your business or direction and strategy? Want to hear my take on a certain...

Hello there!  Welcome back to the show!  In today's episode, we are talking about objections and the 5 things that you need to know about them as a small business owner. Objections get a bad wrap - they hold a negative connotation and something to be avoided.  I hope my guidance will change your mind about objections and help you understand that they are actually an opportunity to learn more about your customer and their needs, and that it's a sign that they trust you! These 5 things are...

Hey friend!  Thanks for joining me again on Small Business Sales & Strategy Podcast!  Today's episode is a quick one!  We are talking about the number 1 thing you must do, like non-negotiable-have-to-do, before your next sales meeting or sales conversation. It's so simple, but so often avoided or just plain disregarded: PREPARE for your sales meeting! If you don't know where to get started with this, I'm sharing 3 ways to prepare for your next sales meeting or sales conversation so you go...

Hey friend!  Welcome back to the Small Business Sales & Strategy podcast!  Today I'm talking about buying styles and how we can effectively communicate with each of the 4 buying styles. Buying Styles can also be called Decision Making Styles, and each one of us have a dominant style followed by a secondary style. The magic happens when we identify our (potential) customer's buying style and tailor our message to their buying style, not our own.  I'd love to hear from you - which buying...

Hi there!   I'm so glad you're back for another episode!  What do you immediately think about when you hear the word "sales"?  Well, I'm here to flip the script on what selling actually is, how your definition could be holding you back, and challenge you to change your definition of sales so you can see growth in your small business!  I'm praying for you and your business! My best, Lindsay   Want to connect or ask me a question?  Email me --> [email protected] 

Hey friend!   In this episode, I share a bit about my background in sales - where I've been and where I am now - and my people-focused sales method. Then, I share four ways to put people first while selling your offer.  Let's put people first in selling our products and services, bring value to their lives, and get paid for it!  I'm praying for your business! My best, Lindsay   Want to connect or ask questions?  Email me! [email protected] 

Hey Friend! Welcome to the Small Business Sales and Strategy Podcast.  In this episode, I share my heart behind this podcast, a little bit about what to expect in future episodes, and a little bit about my faith.  I'll help and guide you in growing your business with Bible-based business principles and people-focused sales strategy that is repeatable and proven to work.  I'm praying for your business!   My Best, Lindsay   Want to connect or have questions?  Email me at...