Small Spark Theory: a marginal gains approach to new business and marketing
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Over the recent months, I have observed how agencies have been experiencing the impact of economic uncertainty - including the stalling of client decision-making, frozen budgets, disappearing pipelines, and everything in between. In their recent BenchPress report, The Wow Company described last...
Published 04/08/24
Over recent episodes we’ve referenced many of the macro issues facing brands, which have in turn slowed down or stalled new business opportunities for agencies.  But there’s an elephant in the room that we’ve yet to address; the growing trend of agencies deciding to bring creative resource...
Published 03/04/24
Over recent episodes we’ve referenced many of the macro issues facing brands which have in turn slowed down or stalled new business opportunities for agencies.  But there’s an elephant in the room that we’ve yet to address; the growing trend of clients deciding to bring creative resource...
Published 03/03/24