Are you considering adding video services to your digital agency? Do you use video as part of your agency marketing strategy? Do you know how to leverage the power of video for you and your clients? Video is an integral part of any successful marketing strategy; particularly when video case stories are included. Nothing engages an audience as effectively as video content. Furthermore, it’s a great way to showcase your brand's personality, build authority, and improve SEO. As a video marketer, today’s guest understands that people remember, share, and buy stories. He shares what many people get wrong when they roll out video content and the best way to get fast results with video marketing. Ian Garlic is the founder of Story Crews, a video marketing agency that helps clients tell their stories in video. His team focuses on collecting, crafting, and delivering emotional video stories that help his clients get more leads, better clients, and more sales. He’s also the creator of the Garlic Marketing Show and Authentic Web Agency. In this episode, we’ll discuss: Why is video the best foot-in-the-door offer for your agency? How video helps with client retention. The best approach to add video services to your agency. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.   Leveraging the Power of Video Stories to Sell Results Fifteen years ago, Ian was working for Thomson Reuters as an SEO consultant in Long Island. He had left his career in commercial real estate to pursue his passion for marketing but was not doing well at all. Looking at what the best consultants in the company did, he realized they all collected stories they would later use while selling. To change things up, Ian decided he would collect those stories in video. With video, it's easier to convey emotion and more easily show people what they need to see. This strategy was the move that transformed everything for Ian. He was no longer selling websites or SEO, he was selling results. After adding video to his strategy, Ian quickly grew to be among the top-ranked in the company for the next few months. However, he started noticing all marketing looked the same, which made clients hungry for something different. Luckily, this was back in 2007-2008 after Google purchased YouTube, and Ian knew this would change everything. Shortly after, he left the company to start his own digital agency. What Makes Video the Best Foot-in-the-Door Offer? Ian believes video is one of the best foot-in-the-doors offers that exist. With video case stories, the client talks about themselves. Most like video format and it is approved quickly. Clients get results quickly from the video too. It just comes down to having the right systems. When done the right way, video as a foot-in-the-door offer is an effective way to gain more clients because the content is 100% unique. Furthermore, doing shoots with a client means spending the day with them strategizing, which will make them feel like you’re an extension of their business. It’s an opportunity to improve your clients’ results by really diving deep into their business. How Video Helps With Client Retention At his agency, Ian started selling websites and SEO, with the video strategy as just part of the package. However, slowly his clients began to realize the power of video. They feel video built their authority in the industry and helped elevate the know, like, and trust factor by being genuine. Videos can quickly become the best metric to measure success. Ian's agency sends clients very detailed reports – which most don't read. However, bringing eager cust