Episodes
Would you like to land big retainers of $50,000 to $100,000? Spencer Brooks is the founder and principal of Brooks Digital, an agency that empowers health nonprofits to build engaging digital platforms that improve the lives of patients. He has worked to create an agency that brings a new perspective to the nonprofit sector, which is very one-time project-focused, and tries to bring a more agile approach to help them adapt to changes in online health information. With this in mind, Spencer...
Published 10/24/21
Are you looking for ways to boost your team’s productivity while also improving your work-life balance? Jason Berkowitz was working as a personal trainer in NYC when he discovered SEO and decided to become a freelancer. He grew his business and started hiring and building his team to create a legit agency, Break The Web. Now that he has a team, he has been implementing a few ways to boost productivity and morale. In this conversation, he talks about the key roles he hired to start growing his...
Published 10/20/21
Do you think that growing and scaling your agency means always going for more in every aspect? Will Russell is the founder and CEO of Russell Marketing, an agency focused on product launch marketing, crowdfunding, e-commerce, and Amazon. Through his experience with his agency, he created a five-step launch process meant to enable anyone to validate and pursue an idea in an affordable manner without taking a massive amount of risk. In this episode, he'll talk about how to prepare for the...
Published 10/17/21
Hollis Carter is an entrepreneur and avid skier who, after founding many companies in his career, recently became the co-founder of the Baby Bathwater Institute, a membership-based community of entrepreneurs with a focus on cultivating natural, mutually beneficial relationships. Since his business relied on many in-person events, it was quite affected by the Covid 19 pandemic and subsequent restrictions. During this time of cancellations and being stuck at home, Hollis thought of a way to add...
Published 10/13/21
Do you want to know how to land major brands? Bill Durrant had been working for a big agency for years when he decided to leave and work freelance for a while. That's when opportunity knocked and old Nestle client asked him to work on his new account, Clif Bar. This is the client that really started his agency Ex Verus, which helps brands develop a paid media strategy that drives visible sales growth and merchandise those results to leadership. In today's episode, he sits down with Jason to...
Published 10/10/21
Are you thinking about the ways you could use NFTs for your digital agency? After working in nine agencies, Kent Lewis decided to start Anvil Media in 2000, which is nowadays one of the oldest search engine marketing agencies in the Pacific Northwest that specializes in analytics, SEO, paid media, and organic social media strategy. Last year, during the NFT boom, Kent wrote a not so serious press release about this phenomenon and got the attention of companies wanted to learn how to use these...
Published 10/06/21
Are you wondering how to go beyond the six or seven-figure mark and continue your agency growth? After graduating college with a Liberal Arts degree and an interest in advertising, Ben Wiener jumped at the opportunity to work at Wongdoody, an advertising agency that specializes in UX, as well as customers experience and employee experience. He continued to work there for 28 years and is now the CEO of the recently sold agency. He sat down to talk with Jason about the importance of the...
Published 10/03/21
Are you willing to start saying no to wrong customers to see real change for your agency? Kerrie Luginbill is a partner and Chief Strategy Officer at Old Town Media, a Colorado-based agency that since its beginnings offered a unique and agile approach to web design, development, and marketing by providing customers a business-driven approach. Now they partner with companies to create and implement marketing strategies that connect with their audience and inspire action. Kerrie discusses how...
Published 09/29/21
Do you want to create a machine that ensures agency growth? David Butler was working as a special ed teacher when he decided to try his luck in the real estate business. He later created an agency looking to reinvent himself during the 2009 financial crisis. With Jason's help, he was able to grow and ultimately sell his business. David now enjoys a new lifestyle and focuses on his family. He joined Jason on the podcast to talk about how he implemented the "Netflix model" to prevent client...
Published 09/26/21
Drew Hendricks was a philosophy major who started in the agency world after building his first website in the 90's and never looked back. Today, he owns Nimbletoad, a full-service digital marketing agency that specializes in website design, SEO, and PPC. Recently, Drew expanded by founding Barrels Ahead, an agency where he adapts his love for wine and developed an organic growth marketing framework to address the unique needs of the wine and craft industry. Drew's conversation with Jason is...
Published 09/22/21
Are you creating a solid recurring revenue stream for your agency? Dan Sundgren has been involved in the digital marketing industry since he became one of the first employees at Google around 2003. After years of witnessing the rise of that tech giant, he eventually started his digital agency, FreeGren, which specializes in SEM, SEO, SMM and Website Development and Maintenance. He sat down with Jason to talk about the lessons he learned at Google about breaking the rules and how there's...
Published 09/19/21
Brian R. Johnson has served as a leader in online advertising and conversion rate strategy for nearly two decades. He had been offering professional training courses in the Amazon ad space for years before opening his own agency with his partner. Now, Canopy Management is an eight-figure agency and the leading A-to-Z, full service Amazon agency. He joins the podcast to talk about how he built his platform and community before being an agency owner, how he learned the importance of documenting...
Published 09/15/21
Chris Leone was playing drums in Japan trying to figure out his next step in life when a keynote by Gary Vaynerchuk inspired him to enter the agency world. He ended up working an entry-level position in a small agency and worked his way up to being president and CEO of WebStrategies Inc, a multi-million dollar agency that focuses on mid-low funnel, lead generation, SEO, PPC, social advertising, and inbound marketing. Chris sat down with Jason to discuss how he worked his way up from the...
Published 09/12/21
After working on his own using his experience in the agency world, Chris started specializing in the project management side of the business. Eventually, he decided to form Genius Digital Marketing with a partner and they have been growing ever since. Now, they work with growth-focused companies to accelerate their digital marketing strategies by operating results-driven campaigns. He talks a bit about how to make the jump from being a freelancer to having his own agency, how breaking sales...
Published 09/08/21
Have you had a few failures in the agency world? Everyone is afraid of failure. But when you change perspective and treat it like a lesson instead of a defeat. That's the lesson from today's guest, Frank Kern, a well-known marketing consultant and agency owner who has ventured to start several agencies over the years. In this episode, Frank discusses some of his failures from these past businesses, the lessons learned, and what he would do differently. He offers valuable advice for anyone...
Published 09/05/21
Is your agency as profitable as it could be? Are you successfully forecasting agency finances? Nate "Agency Dad" Jenson has built his business around helping agency owners drive profitability. Nate is a certified management accountant and internal auditor who focuses on offering the tools and accounting practices necessary for a thriving agency, with his business Agency Dad. On his second visit to the podcast, Nate talks about forecasting and the importance of managing the future, instead of...
Published 09/01/21
Can you identify some services that might be holding your agency back? Maybe it’s time to consider getting back to the basics. Phil Blackmore and his agency Create Health are really passionate about bringing back something the world of health marketing was really lacking: creativity. Recently the pandemic helped him reflect on the agency’s true core and what they should be focusing on. This is how the agency recently re-launched with the motto “creativity is the cure”. Phil joins the podcast...
Published 08/29/21
Every agency owner needs solid negotiation skills to feel more confident when dealing with clients. Mori Taheripour is an executive and award-winning educator who focused her career on negotiations. She currently teaches at the Wharton School at the University of Pennsylvania and works privately with entrepreneurs, corporations, foundations, and universities. She wants to make negotiations more accessible and help people realize it's a skill we all have and are better at than we realize. In...
Published 08/25/21
Having your own agency and the responsibility for people’s livelihoods can be an isolating experience. Darren Fox says he fell into the agency world unexpectedly. After a while of offering freelance web design services, it became clear he could not continue solopreneur. So, Darren founded Idea Marketing Group. and started building a team. Even though he loves building relationships with his team, as the agency grew, he had to separate himself to maintain his leadership role. “You definitely...
Published 08/22/21
Ever wondered if you could make money on performance-based pricing? Kyle Sulerud was a Google ads expert with many years of experience in the space. He even had a training program teaching others his Google ads methodology. That was until he was presented with the challenge of running YouTube ads. Today he runs AdLeg, an agency specialized in this niche. Kyle joins the podcast to talk about his experience with the pay-per-performance model, how it has worked for him, how he refined his...
Published 08/18/21
Do you have the crystal clear vision needed to take your agency to the next level? John Quinton-Barber describes himself as a visionary and accidental entrepreneur. He had 30 years of experience in the media and communications industry when he decided he wanted to set up his own business. After eight years, Social is now a top 20 UK agency. He joins Jason to talk about how he remained focused on the future and the crystal clear vision needed to continue growing your agency, some of the...
Published 08/15/21
After the life of digital nomad led to the failure of his first company, Dean Dutro started Worth eCommerce. Since then, found the Digital Agency Elite mastermind, learned the importance of having a mission and values, and grew an amazingly successful agency that helps eCommerce stores drive new and repeat sales with email & SMS marketing.  He recently sold that company and today he’s here to talk about how his early failure led to having a strong belief in the agency’s values and...
Published 08/11/21
Would you consider having a laser focus niche in a way that you create such a demand you have a waiting list? This agency did just that and has grown more than they ever imagined. When Ryan Redding and his agency DP Marketing.Services built a website for a plumber who suggested that he should only work with other plumbers, he could have never guessed how that would change his business. Today he joins the podcast to talk about how having a laser focus agency makes everything else easier. Ryan...
Published 08/08/21
Shaun Clark is the co-founder and CEO of HighLevel, a company that offers an all-in-one sales and marketing platform for agencies and marketers. HighLevel gives the tools, support and resources marketing agencies need to succeed all in one place. Today, he joins the podcast to talk about how marketing agencies can reduce churn rate by becoming an all-in-one solution. And, how the future for agencies will be to tack on software to the services they already offer. 3 Golden Nuggets Tack on...
Published 08/04/21
How can agencies prove value to their clients and eventually charge more? That's the solution Paul Deraval offers in this episode about founding NinjaCat. After entering the agency world later in his career as a software developer and finding the competition was everywhere, Paul shifted his focus. As Paul says: Who makes money in a gold rush? It's the guy selling the pickax." So he decided to offer his unique data reporting technology to agencies and created Ninja Cat in 2014. They are a...
Published 08/01/21