Episodes
Todd Taskey has over twenty years of experience as a founding investor, board member, and management team of several business ventures. Now, as M&A at Potomac Business Capital, he helps CEO's and entrepreneurs develop a successful exit strategy by understanding the mid-market investment banking process. Today he joins us to talk about roll-up strategy, the mergers and acquisitions red flags you should avoid, and what you should be offering as an agency if you're thinking of selling. 3...
Published 06/06/21
As a Certified Management Accountant, a Certified Internal Auditor, and certified in Strategy and Competitive Analysis, Naten Jenson, co-founder of Agency Dad, is certainly the best person to help you establish a strong business and drive your agency's profitability. Today, he joins us to talk about scope creep, a topic that many agency owners struggle with but should definitely learn more about. Remember that if we can get a hold of scope creep, we're going to increase our profit. 3 Little...
Published 06/02/21
After deciding to leave the mean streets of LA, where he worked as a police officer for 13 years, Jason Smith started working at the leading Facebook and Instagram advertising agency Tier 11. He eventually moved to create his own company Spotlight Social Media Consulting in 2016. Today, he joins us to talk about the key factors that have helped him grow his team and making the decision to bring a VP of Operations. 3 Golden Nuggets Having a good foundation to grow your agency. For Jason, an...
Published 05/26/21
True to his gambler style when it comes to making business decisions, entrepreneur Eric Siu bought a failing marketing agency for $2 back in 2014. By refocusing the agency's vision from an SEO agency to a full-service digital marketing agency, Single Grain has grown into a full team of expert marketers who share Eric's vision and passion for constant growth. Now he joins us today to talk about how you can use a game mentality to grow your agency by constantly leveling up. 3 Golden Nuggets ...
Published 05/23/21
With just a little over two years as the CEO and co-founder of The Influencer Marketing Factory, Alessandro Bogliari and his team have built an amazing global influencer marketing agency. They help brands and companies launch influencer marketing campaigns on TikTok, Instagram, and Youtube. Alessandro joins us today to talk about how to identify trends and what to do in order to really separate your agency from everybody else. 3 Golden Nuggets 1. Starting on a budget. Growing his company...
Published 05/19/21
When Ben Childs founded Digital Reach in 2011, his mission was to create an agency that operated with integrity, honesty, and skill. Over the years, he has grown to become a leader in the B2B digital marketing space throughout the country, leading a team of 38 people. Today he's here to talk about the things he wishes he knew in order to scale his agency faster. 3 Golden Nuggets Raising prices is terrifying, but necessary. Ben recalls a time when he thought that raising prices was a risky...
Published 05/16/21
Chris Dreyer is the founder and CEO of Rankings.io which is an agency specializing in SEO for personal injury law firms. Chris believes in being super niched in order to be successful for his clients. He says it takes extreme focus to deliver great SEO results and therefore his agency does not offer any other services or work with clients outside the legal industry. Chris is on the show to talk about how he's grown his agency beyond the first million and is now looking at an 8-figure...
Published 05/12/21
Brent Weaver is the CEO and founder of uGurus. He leads the vision for the company and creates educational programs that help agency owners work on their business to drive additional revenues, increase profits, and create freedom in their life. Brent is here to share his insight on referrals and the importance of choosing a niche for your agency. 3 Golden Nuggets Niching helps you fish in the right pond. Figuring out a niche where you can be profitable and deliver the best results is...
Published 05/09/21
Fran Biederman-Gross has grown her firm Advantages from a local printing business to a global end-to-end communications agency. As the CEO and founder an Inc. 500 company, she leads her clients on an invaluable journey of brand discovery that reveals their 3 keys: Purpose, Values, and Story. She joins the Smart Agency podcast to get really deep with understanding your purpose and communicating it in a way that gets your team and clients behind it. 3 Golden Nuggets The quickest way to become...
Published 05/05/21
Mark Sullivan is an agency owner who has also spent over 22 years in public safety. He has seen people in the best and worst of times. When he’s not working as a firefighter, he is the founder and creative director of the 7-figure agency he started in 2014. Mark is on the show to talk about the similarities between fighting fires and running an agency. He’s also sharing the #1 lesson he wishes he had known much sooner. 3 Golden Nuggets Running an agency can be like fighting fires. Your...
Published 05/02/21
Steve Pockross has been the CEO of Verblio for nearly five years. As CEO, he applies leading marketplace and SaaS principles to create an industry-leading content creation platform with 3,000 U.S.-based writers supporting the creation of premium content at scale in every niche. Verblio has grown over 400% in the last four years. So, Steve is sharing his insight on why it's important to lead by putting people first and how that contributes to your agency's growth as a whole. 3 Golden Nuggets ...
Published 04/28/21
Laura Tolhoek is the owner of Essential HR, the business she started three years ago in order to provide HR relief to small businesses. Her company provides an ultra-flexible way of managing HR so businesses can focus on their core operation and growing their business. Laura shares the best practices and tips on how to hire and fire digital agency employees. She covers everything from creating your employer brand to the details of the offer letter and how to protect yourself when letting...
Published 04/25/21
Lacie Edgeman is a Partner and VP of Finance at PrograMetrix. She has extensive experience in finance within the marketing and creative industry. Lacie prides herself in helping hold her agency to high standards while keeping their projects on budget without sacrificing vision or quality. She is on the show to share the importance of niching down in order to scale. She also explains the difference between growing and scaling and why both are important. Subscribe Apple | Spotify | iHeart...
Published 04/21/21
Jacque Spitzer is the CEO of Raindrop, the direct-to-consumer marketing agency he founded in 2014. He's committed to bringing fresh, new creative to his agency and their clients. Jacque's been involved in some of the most creative and entertaining videos on the internet. And he's sharing some of the lessons learned and insider secrets on making great videos for your agency brand. Generate more leads when your video ads don't suck! 3 Golden Nuggets Test your video creative to figure out what...
Published 04/18/21
Building Your Agency Brand Is Easier Than You Think Juju Hook was a corporate brand strategist for over 30 years, both on the client-side, as well as agency-side. She built a successful boutique agency from scratch in 2000. Her agency developed a reputation for smart, creative work with solid results working with big brands in the banking and auto industries. Today Juju shares lessons on the dangers of letting clients negotiate prices and how you can stop it. She also shares how to be more...
Published 04/14/21
Manuel Suarez is the Founder and CEO of AGM. Founded in 2015, AGM is a full-service, social media marketing agency that focuses on helping brands acquire the most valuable commodity today: attention. Manuel is sharing how he rapidly grew his agency over $3 Million in the first five years. He attributes a lot of his success to being the face of his agency and exporting his knowledge both to build authority and to train his client. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio...
Published 04/11/21
Nick Norris is a former United States Navy SEAL, now the CEO and co-founder of Protekt Products. He is a graduate of both the United States Naval Academy and Basic Underwater Demolition / SEAL (BUD/S) Class 247. Upon completion of SEAL training in 2004, Nick assumed progressively higher positions of leadership within Naval Special Warfare. Nick is sharing how his leadership training in the SEALs can help entrepreneurs excel in business. Subscribe Apple | Spotify | iHeart Radio | Stitcher |...
Published 04/07/21
Iris Shoor is the founder and CEO of Oribio, a web analytics tool. After two successful startups, she is growing her third startup. Oribi, an AI-based web analytics tool dedicated to making analytics easy for everyone, without the help from analysts and developers. (And, no code needed!) Iris is passionate about simple products, creative marketing, great UX, building a unique culture, and most of all—people. She's on the show talking about how she helps her team aspire to reach their goals...
Published 04/04/21
Want to work with big brands? Curious how other agencies get massive opportunities? Wonder how you can find top talent to take your agency to the next level? Amazing opportunities might be right in front of you and you don’t even know it. In this episode, we’ll cover: How to get opportunities to work with big brands. 3 Strategies to help you win more agency business. 2 Tips for hiring agency team members to help scale.   In this episode, I had the opportunity to chat with Colin Moffat,...
Published 03/31/21
Have you ever struggled with upselling? Would you like to expand revenue from your current accounts? Want to get your team more involved in upselling? All it takes is some strategy and a change of mindset to reap the benefits of upsell opportunities. In this episode, we’ll cover: #1 worst agency sales mistake. What works for digital agency upselling? 2 ways to make upselling less salesy. Are you selling your agency short? How to train your agency team to upsell. Today I chatted with...
Published 03/28/21
Are you still not convinced your agency needs a niche? Are you tired of spending your time on free consultations that don't convert? Converting a lead into revenue for your agency requires careful planning. If you want to convert and retain more clients, beware of these common mistakes. In this episode, we'll cover: 5 most common lead generation mistakes. Overcoming lead generation mistakes for digital agencies. I talked with Bob Sparkins, Sales and Marketing Manager for Leadpages. Known...
Published 03/24/21
The Agency Visionary and Integrator Are you a visionary or an integrator? How do you know, and how do you use it to grow your agency? Check yourself on these:  Got big goals for your agency but no idea how to get there? Spending too much time on the day-to-day operations when you would rather be leading? The world is filled with visionaries and integrators. With effort and understanding, you can harness the strength of both to grow your marketing agency. In this episode, we'll cover: What...
Published 03/21/21
Do you feel like you are working with tunnel vision? Are you only focusing on one small aspect of the agency? Are you wondering which direction to take your agency? Do you spend too much time on the wrong projects? Time moves quickly in the agency world, and success often rides on your agency continually evolving; otherwise, it could die. In this episode, we'll cover: 3 benefits of surrounding yourself within a niche. Finding passion in your niche. Why staying the same is an agency's kiss...
Published 03/17/21
Is your team struggling to keep up with client communication? Having a hard time managing all parts of agency projects? Many agencies need project management dedicated to communication and details. How do you know when or if your agency needs a project manager? How can you find a great project manager? Having a project manager is crucial for some agencies and absolutely unnecessary for others. The challenge is determining your agency's need in order to grow successfully. In this episode,...
Published 03/14/21
Are you constantly trying to get prospects to tell you their budget? Do you spend too much time managing client expectations? Not sure which projects to prioritize? Contrary to my opinion, some agencies find success by putting agency pricing on the website. And, there are some benefits. It solves some client budget issues and helps the team prioritize projects. Do you agree? In this episode, we'll cover: Does agency pricing on the website work? The pros and cons of publishing your agency's...
Published 03/10/21