Michael Begg began as an Amazon seller and quickly saw an opportunity in e-commerce marketing. He figured how to successfully sell products online. That led to the idea of creating their own agency, AMZ Advisers, full-service, e-commerce, and digital marketing consultancy partnering with brands to evaluate and develop their e-commerce strategy. Today he joins us to talk about how he started scaling his agency, how he used third-party platforms to get his first clients, and how he stays on top of his niche. He also shares tips on how has had great success near shoring his team.
3 Golden Nuggets Play to your strengths. After establishing an agency and getting your first clients, you are probably thinking about scaling. Agency owners should always play to their strengths by figuring out the high-value and low-value tasks. Hire people that can start taking care of the low-value tasks. The importance of the first 100 days. You got a new client, great! Celebrate, but also make sure to have a plan for the first 100 days to ensure retention. Joey Coleman speaks about the importance of the first 100 days when onboarding a client. In Michael’s case, his agency has set up an internal structure where the first 90 days are dedicated to the basics. That will give them enough information about the next steps and will give the client the first results to decide if they would like to continue the relationship. Staying on top of your game. Platforms like Google, Facebook, and Amazon are constantly changing and if you take a step back from the implementation, you’ll fall behind, which will negatively affect your ability to train other people. Michael’s agency avoids this by selling products on Amazon themselves. This allows them to use their company as a guinea pig to learn things that they can apply to clients. Sponsors and Resources SweetProcess: Today's episode is sponsored by SweetProcess. If you're looking for a way to speed up processes in your agency, SweetProcess will provide the systemization you need to scale and grow your business. Check out sweetprocess.com/smartagency and get your productivity up.
Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM
How Near Shoring Your Agency Team Helps Scale Jason: [00:00:00] I have a great guest today and we talk about how he's grown his Amazon agency. And really he moved down to Mexico, created a team down there, and is really scaling it very fast. Really interesting episode. I hope you enjoy it.
Are you frustrated with how long it takes you to get stuff done in your agency or tired of your team missing steps or falling through the cracks? You know, you may be looking for an easy way to capture SOPs to scale your agency faster and easier. Now, our partners at Sweet Process have created an amazing tool to help you overcome all these frustrations.
Sweet Process really lets you create step-by-step instructions for every task in your agency. From writing proposals to executing client work and responding to client requests. So everything gets done more easily, no more mistakes or missed steps. Plus you'll have a central place where everyone employees, contractors, or even VAs can access your procedures anytime from anywhere, the best way to learn about how Sweet Process really can streamline your agency is to start using it.
So exclusively for the Smart Agency masterclass listeners, you can try it out for 28 days free of charge. No strings attached. Just go to sweetprocess.com/smartagency to start your free 28-day free trial today. That's sweetprocess.com/smartagency to get your SOPs down and your productivity up.
All right, welcome to the show. How are you doing?
Michael: [00:01:42] I'm good, Jason. Thank you for having me here.
Jason: [00:01:44] Yeah, I'm excited to have you on, so tell us who you are and what do you do?
Michael: [00:01:48] Sure. My name is Mike
Vasa Martinez is the founder and CEO of Growthbuster, a remote marketing agency that has helped food and beverage brands reach new heights with community, creative, and innovation. After years of CPG experience working with many brands, Vasa started building his own company focused on the...
Jason Yormark realized the job stability he always hoped to find behind a desk was waiting for him as an entrepreneur. That's when he decided to take the risk and founded Socialistics, a B2B social media agency. Three and a half years later his agency, based in Seattle, helps tell businesses...
Mike Poznansky was still in college when he started working at Red Bull's college marketing division. Since then, he realized the need for agencies that understand students and deliver at the scale and quality necessary to keep up with large consumer brands. That's why Mike founded Neato and...