The vast landscape of digital marketing in 2021 can be confusing for  many business owners and it may seem like there are so many options out  there on what you should do. Any business has to have a healthy marketing ecosystem that includes SEO, Social Media, Email Marketing, Paid Advertising, and of course Video! Today's #MarketingStream is about the best practices for digital marketing that real estate agents can execute in 2021. Our special guest is the Co-Founder and CEO of Curaytor,...

If you’re looking to take your Email Marketing to the next level, you can’t miss this (super technical) interview with cold email marketing expert, Alex Berman. Fair warning, this #MarketingStream episode goes from 0 to 60 💨 in terms of subject matter complexity SUPER FAST. Alex flat-out knows his stuff!

In today’s Marketing Stream episode, I’m joined by Dr. Jessica Lautz, Vice President of Demographics and Behavior Insights at the National  Association of REALTORS — and we’re taking about everything you need to  know about today's real estate market. Inventory, purchasing, new  construction, and more! Grab your notes and strap in for Marketing Stream Episode 006! Read the blog here: https://geni.us/cZ38D6

In case anyone missed the memo: it’s 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞-𝐨𝐟𝐟𝐞𝐫 𝐦𝐚𝐲𝐡𝐞𝐦 out there! - Listing inventory is (extremely) low. - Buyer demand is off-the-charts. - Ergo, the marketplace is pretty-darn merciless. In today’s livestream I’m joined by Brian Scates (Minneapolis, MN) and Jess Plamandon (Halifax, NS) to talk through tactics and strategies to win the contract: advising/prepping buyers, purchase-offer hacks, agent-to-agent scripts (and schemes 😉), and more. If you’re tired of writing-up ✍️ loosing...

Internet privacy updates have arrived: Apple’s App Tracking Transparency Framework (courtesy of iOS 14.5), Google’s Privacy Sandbox, and, basically a coming embargo on third-party cookies (which is explained in-depth during the video). So, in essence, we’re talking about the end (or at least a serious diminution) of Facebook’s Pixel, Google’s Global Site Tag (i.e., Google Analytics), and other website measurement and tracking tools. Translated: that means problems for remarketing and...

If you want to successfully promote yourself as a real estate agent on social media, you shouldn't scroll past the extremely valuable info in this interview! How do you maximize results (reach, engagement, comments, messages, and business opportunities while minimizing the time, energy, and effort required to produce said results? On today’s episode of Marketing Stream, I had the privilege to interview Courtney Gracia, the Social Media Manager for Tom Ferry Goodness, gracious her...

𝙎𝙝𝙤𝙧𝙩-𝙛𝙤𝙧𝙢 (𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹 & 𝗺𝘂𝗹𝘁𝗶-𝗰𝗹𝗶𝗽) 𝙫𝙞𝙙𝙚𝙤𝙨—e.g. #TikTok, #InstaReels, and #YouTubeShorts—are tearin’ it up w/ crazy 😲 view counts! ▪️TikTok has high 𝙫𝙞𝙩𝙖𝙡𝙞𝙩𝙮 𝙘𝙤𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩, and thus, the potential for extended reach by way of its #ForYou recommendations and the Discover page. ▪️For goodness sake, #Instagram totally reconfigured the layout of its app to incorporate a dedicated feed for #Reels—smack in the center of the main menu.   But truly, who cares about any of it ULESS it generates...

For any established/aspiring YouTuber, the TubeBuddy browser extension is a downright must to optimize and grow your channel. In today’s episode of #MarketingStream, I’m talking with TubeBuddy Creative Director, Andrew Kan -- YouTube SEO and optimization expert. (⚠️𝗪𝗔𝗥𝗡𝗜𝗡𝗚: this episode is nonstop with actionable takeaways!) YouTube is a different type of social platform. In fact, it’s less of a social network and more of a search engine. (No surprise given that it’s owned by Google.) Now,...

Real estate is (and will remain) a relationship business -- a quote-unquote, “𝑰 𝒕𝒓𝒖𝒔𝒕 𝒚𝒐𝒖,” business. For instance, referrals and repeat business by way of one’s past clients, sphere-of-influence contacts, or would-be buyers and sellers (leads) in search of credible/reliable real estate professionals.   The question is, from a marketing standpoint, how do you SCALE relationships? Short answer:  AUTOMATION.   Leads are easy; conversion is hard—and, candidly, I’m tired of watching quality...

Content creation ain’t no small undertaking! Writing copy, producing videos, designing graphics, and more -- w/o question, it’s a significant investment to time, resources, and effort. Granted, no other marketing or branding channel (comparatively) even comes close to the vast reach of today’s digital and social platforms. Trouble is, I suspect your content isn’t getting the, quote-unquote, “𝐦𝐢𝐥𝐞𝐚𝐠𝐞” (in terms of reach and exposure) as it could or should. If you’re pouring yourself into...

🚨 Big online ad-targeting and user privacy updates are at hand to affect major marketing platforms—including Google and Facebook 🚨 For instance, you might’ve heard about how Google, starting next year, plans to prohibit targeting based on users’ browsing history 😳 Translated: interest-based audiences, intent-based audiences, remarketing, and a bunch more is up for grabs. You might also recall the fuss between Facebook and Apple about a month ago whereby Facebook was in a tizzy about Apple’s...

I’m talking Google Ads with pay-per-click (PPC) wizard 🧙‍♀️—Josh Frankel. If you’re looking to generate leads and build your real estate business via Google Ads, you’re in the right spot! Josh is the Founder of Green Light Technology Solutions, a pay-per-click ad agency dedicated to helping real estate agents generate leads, as well as a Lead Architect for acclaimed real estate digital marketing platform, Ylopo. In today’s interview we’re diving headfirst in to all-things Google Ads:...

Custom Door🚪Hangers (to 𝐀𝐭𝐭𝐫𝐚𝐜𝐭 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬) Want more listings⁉️ (Of course you do 😜) In this video, you’ll hear (and see 👀) about 2️⃣ (two) different tactics Sean Ryan (@buyinwithryan) is deploying with his team in the Sarnia/Lambton, Ontario market to generate new listings. 🚨𝗦𝗣𝗢𝗜𝗟𝗘𝗥 𝗔𝗟𝗘𝗥𝗧🚨 He’s printed custom door-hangers that he and his team are door-dropping whenever listings sell in his Geographic Farm — regardless of whether or not it was his sale 😲. 𝙳𝚒𝚜𝚌𝚕𝚊𝚒𝚖𝚎𝚛: he’s in no way, shape,...

You might’ve noticed a lot of my posts have been focused on 𝙡𝙞𝙨𝙩𝙞𝙣𝙜 𝙖𝙩𝙩𝙧𝙖𝙘𝙩𝙞𝙤𝙣 lately. That’s because, as I’m sure you’ve noticed, listings are in short supply pretty much everywhere. Today I’m talking w/ agents, @tayadicarlo and @stevenkimhomes, about how to leverage agent-to-agent relationships (online & offline) to cultivate LISTING referrals. We’ll explore Instagram, YouTube, Clubhouse, and more. Lots of knowledge dropped in this video 🤯. Don’t miss it! ------------ Keep up with me...

On-the-fly, ad hoc conversation with @davidccaldwell about running YouTube in-stream ads. Definitely a must-watch! David is spending about $.03-$.04 per view, and has tallied up, having tested in multiple markets, he’ll generate 1️⃣ “COME LIST 🏡 ME!” call for every 20,000 views. I’ll do the math for us… That’s about $800 per listing— but it’s scales! ------------   Keep up with me and what's new on my other channels:   • https://JasonPantana.com • https://Instagram.com/JasonPantana •...