Segment One: The MSP Question of The Week How many shows should an MSP attend in a year? --- Segment Two: Minutes with A Smart Person - Jake Gregorich  Host James sits down with Jake Gregorich of Lyra Technology Group  and discuss sales and marketing philosophies. Jake oversees revenue generation for Lyra Technology Group. He joined the team in 2023 to help grow people, increase collaboration among Lyra companies, and serve as a resource to help drive revenue growth. Prior to Lyra, Jake worked with MSPs including Impact Networking, Ntiva, and Equilibrium IT. He also served as an independent consultant to private equity backed MSPs and private equity companies looking to enter the MSP market on sales & marketing, diligence, acquisitions, and integration. Outside of work, he enjoys good drinks, food, and laughs with his pregnant wife carrying their 1st child, golden retriever, and large extended family. When he is not spending time with family and friends, Jake can be found outdoors hiking, biking, swimming, and playing team sports. https://www.linkedin.com/in/jake-gregorich-47b27948/ --- Upcoming Events:  Host Karl attends XChange in Austin! See: https://event.thechannelco.com/xchange-august/agenda Kernan Masterminds September 28-29 - Scottsdale, AZ - http://bit.ly/kernanmastermind https://kernanconsulting-mastermind.mykajabi.com/mastermind-event  Our Social Links: https://www.linkedin.com/in/james-kernan-varcoach/ https://www.facebook.com/james.kernan https://www.facebook.com/karlpalachuk/ https://www.linkedin.com/in/karlpalachuk/   Sponsor Memo: IT Service Provider University IT Service Provider University helps you improve the business side of your business. We launched IT Service Provider University in 2013 and today we offer more than twenty courses on every aspect of running your consulting business.  IT Service Provider University provides training and pathways to certification for individual IT Service Providers as well as offering company-level certifications. Pathways Include  Management Technician Sales/Marketing Service Manager Front Office Learn more about professional classes and certifications at https://ITSPU.com