In this week's edition of SMBCP, we sit down with the Chief Information Officer of TS Banking Group, Julian Caldwell. We discussed how to get into the door with executives--What are they looking for in MSPs? And hpw to become "Sticky" Long Term strategic partners with your customers? Listen today to see why most MSP's fall short of these expectations...   Our upcoming events: Kernan Mastermind Roadshow Dec 7-8th, 2023 in Newport Beach CA –    http://bit.ly/kernanmastermind   https://kernanconsulting-mastermind.mykajabi.com/mastermind-event     Use code: EARLYBIRD   Jan 16-18th in Honolulu HI – MSSP Sales/Marketing workshop https://conference.fornixmarketing.com/hawaii-conference-3364   Contact James for a $500 discount code!    Our Social Links: https://www.linkedin.com/in/james-kernan-varcoach/ https://www.facebook.com/james.kernan https://www.facebook.com/karlpalachuk/ https://www.linkedin.com/in/karlpalachuk/ https://www.linkedin.com/in/amybabinchak/ https://www.facebook.com/amy.babinchak/