Host Karl Palachuk caught up with Dor Eisner, CEO of Guardz. Right off the bat, Eisner points out the reason enterprise cybersecurity attacks are different from those focused on small business. Like it or not, most of the attacks that work against SMB clients will not work against larger enterprises. Eisner discusses the toolsets that are built specifically to attack small businesses, and marketed that way on the dark web. Assuming you don't want to spend time browsing the dark web, it's good to have a partner who is willing to. Guardz is focused completely on securing small businesses, and helping them to secure their networks in a way that helps them lower their insurance premiums. Think about what that means for your clients: A dashboard that benchmarks a network against the requirements and checklists used by cybersecurity insurance companies to set rates. A secure network AND lower insurance rates: That's a great combination! You can connect with Guardz at: https://guardz.com Request a Guardz Demo at https://guardz.com/schedule-a-meeting/ Karl asked about pricing and was pleased to find a very transparent, friendly pricing structure. Dor gives the pricing in the podcast, and it's posted clearly on the web site. In addition, you are not locked into longterm, inflexible contracts. Scale up and down as you need. Also check out the free internal-use licensing for MSPs. Learn it. Use it. And integrate Guardz into your solution. You get your free demo, free license, and some great sales tools at https://guardz.com. Check out the full podcast to hear Dor's advice on sales techniques and the response options for various clients and attack alerts. Connect with Guardz on social media at: YouTube -    https://www.youtube.com/@Guardz_com LinkedIn -    https://www.linkedin.com/company/guardz/ Twitter -    https://x.com/GuardzCyber Instagram -    https://www.instagram.com/guardz_cyber/ Facebook -    https://www.facebook.com/guardzcom/    About Dor Eisner Dor Eisner is the CEO and Co-Founder of Guardz, working to create a safer digital world for SMBs. Dor has over 20 years of experience in the field of cybersecurity. Prior to founding Guardz, Dor worked at IntSights, a Rapid7 company, as their VP of Business Development, as well as at Alarum Technologies as Director of Sales.  Dor began his career in cybersecurity in the Israeli Defense Force’s 8200 Unit as Cyber Security Team Lead.  About Guardz Guardz distinguishes itself in the cybersecurity market with the first AI-Native MDR solution that redefines security management for Managed Service Providers (MSPs) with an automated detection and response platform. It simplifies and strengthens security operations, enabling MSPs to protect their SMB customers against the ever-evolving cyber threat landscape. Guardz’s MDR empowers MSPs by integrating fragmented security controls into a cohesive, unified security ecosystem. By leveraging advanced artificial intelligence, the platform correlates data across multiple sources – such as dark web monitoring, email security, and cloud services – to detect threats at their earliest stages. This capability ensures that all security components, from user profiles to endpoint protection, work harmoniously, reducing the risk of overlooked vulnerabilities. Guardz’s cost-effective pricing reduces cybersecurity expenses by up to 75% compared to traditional solutions, making it accessible for businesses with lean IT teams. The platform also supports MSPs through the MSP Growth Hub, offering tools for business development, including ROI reports and AI-powered risk assessments. By combining innovation, affordability, and comprehensive protection, Guardz positions itself as a leader in the cybersecurity industry, empowering MSPs and their SMB clients to thrive in a safer digital world. Learn more at https://guardz.com. -- -- -- Thank you to Guardz for sponsoring this interview. :-)