I’m pretty excited about this episode as I don’t often talk about the ‘business of podcasting’. It has grown and changed so much in the past 5 years. And if you are just starting to get into the podcasting industry, it can feel overwhelming with so many options and avenues to optimize and monetize.  I have Bryan Barletta from Sounds Profitable on the show to chat about working in the industry, research, trends, and what resources are at your fingertips to help understand the industry a bit more.    We cover:  The evolution and challenges in the podcasting industry including technology, advertising and content.  What types of businesses have emerged since podcasting exploded Tips on navigating the business of podcasting  How to define success in podcasting  The relevance of video in podcasting and the pressure to optimize content Advice on navigating the podcasting industry and knowing what resources are at your fingertips How Sounds Profitable can serve podcast related businesses and podcasters  How research on the industry can provide info on advertising and listener behavior  What the Brands In Audio directory is and how to get involved.  Head to https://LeverageYourPodcastShow.com to read the blog Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest