Episodes
Maybe you are already guesting on podcasts and want to start hitting the stage for a bigger impact but what’s going to give you leg up to get chosen? A speaker reel! And how do you get one when you haven’t spoken on a stage yet?  Listen to this episode with Cam Beaudoin of The Frequent Speaker to share how to create your speaker real BEFORE you start speaking, what makes a reel that grabs attention and dazzles event planners?   Here’s what you’ll learn… How speaker reels are used to...
Published 05/06/24
Published 05/06/24
Imagine attracting leads and clients without any sales pitch - well it’s doable when you are podcast guesting. I have Spencer Carpenter on the show who has booked over 150 entrepreneurs on over 1000 shows and helped them grow their business through guesting. He shares his no nonsense approach to getting on shows, why it’s all predicated on value, what surprising results you can get from guesting and how to use it as your number one marketing strategy.  Here’s a taste of our conversation… ...
Published 04/26/24
Have you thought about writing, publishing, and launching a book, but don’t know where to start? Or maybe you have already done some writing but aren’t sure how to do a successful launch that gets you best-seller status.  Coming up with the right book for the right audience, publishing and promoting a book doesn’t have to be hard when you have support and build an audience ahead of time (using podcasts). Business Book Mentor Diana Needham shares a twist on the podcast book tour to launch to...
Published 04/22/24
Guesting on podcasts is a hot way to tap into other people’s audiences, boost authority, expand your reach, establish partnerships and well, grow your list, leads and business.  So let’s make sure you are doing everything to optimize your efforts to get booked on the right shows, with the right message, in front of the right audience so that you can leverage it for leads, content, and sales.   I have interviewed expert podcast booking agencies (tag guests) and gleaned a ton of actionable...
Published 04/15/24
Do you get booked on a podcast and wing it, or are you fully prepared to knock it out of the park? I have Podcast Booking Agency owner Noemi Beres on the show to share how she coaches her clients to research the show and how to prepare to be a successful guest so you can get more ROI from the relationship and opportunity.   The conversation covers topics like finding the right podcasts, building relationships with hosts, and the do's and don'ts of being a great podcast guest. How to find...
Published 04/08/24
Imagine feeling confident on stage, connecting with the audience, getting leads and clients and having a talk that impacts more people. This can be you even if you feel like diamond in the rough or best kept secret because Speaker Consultant and Agent Antoniette is going to show you how to craft your vocal brand, stand out, get booked and maximize your success. Here’s what you’ll learn in this episode:  What makes a hidden gem as speaker (ie is this YOU?)  How to develop a speaker...
Published 04/01/24
You know I’m all about leverage - well what about leveraging your network, time and content to get massive results? Patty Farmer gives the lowdown on how to zero in on actual buyers, not just a broad market, and the importance of knowing where these buyers hang out. She talks about the power of partnerships and how to collaborate with those who share your target audience.  Patty's big on giving first—she shares her "podcast sandwich method" for promoting content and the value of authentic...
Published 03/25/24
Consistent content is key, along with repurposing and leverage your podcast content (yup as a guest or host).  And what comes with creating content? Scheduling content.  I’ve used a LOT of different social media schedulers and even posted natively on the platforms. With so many options it can be super confusing to know which scheduler is the BEST one to use or even what features are available, what they are and why they are important.  This episode is to share what features I love the most...
Published 03/18/24
“Energy” is more than healing modalities like acupuncture or body work — it shows up in the stories you tell, both in terms of WHAT you say and HOW you say it. So how you show up and speak on stage matters.  I had such a powerful conversation with Qigong Master, speaker, presentation mentor Vicki Dello Joio about how to craft a compelling story, conquer stage fright and have a magnetic presence on stage to impact the listeners in a bigger way.   A Taste Of What Is Covered:  How Qigong...
Published 03/11/24
Podcast guesting is more than simply being asked questions on a podcast and then expecting a flood of leads. You have to be strategic, and intentional, and leverage it fully to get the most benefits. Today I chat with Guest Experts On Air owner and visibility expert Josef Schinwald about how to get booked on high-end podcasts, why you should be niche targeting, what makes a good guest, and how every podcast is a networking event.   🎙️ How to get booked on high end podcasts and the impact it...
Published 03/04/24
Alright podcasters - you are in this to tap into other people’s audiences and get more leads & clients right? Have you thought of launching a webinar? I know I have -  I have the leadsology guru himself  Tom Poland on today to share how to create a webinar that sells, tips and tricks and how to leverage other people’s networks to boost results.    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less...
Published 02/26/24
Whether you are looking to launch or rebrand your podcast - your artwork is the ONE thing that you should invest in to get noticed and attract your ideal listener. I have Podcast Branding owner Mark Des Cotes on today to share tips on how to create effective podcast cover art and logos, what you should include, whether you need a photo of yourself on there and mistakes to avoid. What the difference between a podcast logo and cover art is (the concept of a logo is pretty enticing) Why...
Published 02/19/24
Podcast guesting takes time, money and strategy. If you are simply relying on the host to do all the heavy lifting when promoting the episode, you are giving up control over how you are positioned,  the level of exposure and visibility you get from the episode plus you are leaving leads and money on the table. In this episode I share Why consistent content is key (anything you do once rarely works) What you need to publish the episode on your website (and why that’ll also increase...
Published 02/12/24
We work on our brand, logo, podcast art - but when was the last time you worked on branding your self. That’s right… The colors and clothes you wear can affect your connections and income. I have image consultant Amy Janece on the show to help us show up on stage, on podcasts and meetings to get noticed and create a bigger impact.    👔 How colors and clothing choices can have a direct influence on confidence and success. 👚 How aligning clothing to your natural energy and personality can...
Published 02/05/24
There is strength in unity - and podcasting is a fantastic avenue for creating a community. I met Sherley Joseph at a Podfest event and was so impressed with her story of starting a podcast, sharing her voice, turning it into a community and grown it into the Black Canadian Creators podcast, community and directory becoming a leader in the space and helping black canadian creators share their voice.  How the Black Canadian Creators community has grown and transformed, offering lessons on...
Published 01/29/24
Do you watch a trailer before seeing the movie -I bet you do! Then if you have a podcast, you should definitely have a podcast trailer. I have Arielle Nissenblatt on the show, the host of Trailer Park: The Podcast Trailer Podcast to share the 911 on podcast trailers. Here’s what we cover:  The importance of podcast trailers in marketing and creating buzz before the actual episodes are ready. Insights on different styles of trailers, their purposes, and their impact on engaging...
Published 01/22/24
You hear of buying and selling businesses - get investors etc - but you don’t really hear about folks investing in podcasts, scaling, buying and selling. It CAN happen and I have AJ Lawrence on my show who bought the Beyond 8 Figures Podcast. He shares his experience, mistakes and tips on buying and selling podcasts and what it takes to grow a successful podcast.  AJ's experience of buying and selling a podcast The challenges faced during the transition and how to overcome them  How...
Published 01/15/24
I don’t think LinkedIn gets enough credit  - I know it’s MY favorite platform right now. So how do you create a winning profile that boosts your authority, attracts your ideal client and generate more opportunities?  I have LinkedIn Expert Tom Ryan on the show who gives us the scoop on how to improve your profile, post content effectively, and what the top strategies are to get more leads. You’ll find out…   How podcasters can use LinkedIn to showcase their expertise & build genuine...
Published 01/08/24
When used right, your podcast interviews and episodes should give you a ton of juicy content that will help you attract and convert your ideal client.   It should give you oodles of consistent content, help you be more visible, showcase your authority, grow your list, build an audience and generate clients. BUT simply posting that a show is live is NOT enough. You need to be STRATEGIC and CONSISTENT. So in this week’s episode, I share 5 podcast promotion mistakes you’ll want to avoid. ...
Published 01/01/24
You are hosting a podcast to build your authority platform and want to put a bigger flag in the ground as an industry leader (and get more leads!) so maybe it’s time to host your own virtual summit. If it’s been on your mind (I know it has for me), then you’ll want to listen to Marketing Coach Jay Williams who has nailed summits.  Virtual summits have become a powerful tool for building authority, expanding your network, and generating leads. Jay shares key steps to creating a...
Published 12/18/23
Are you leveraging your podcast (or guesting) to build strong relationships, collaboration opportunities, referrals and sales?  Maybe you’ve tried and suck at getting referrals. Been there. And if you are too afraid to ask for referrals, well, you don’t get any.  Referrals are what can change the game in your business to grow exponentially, especially if you are a coach or service provider.  I have sales expert and author Joe Pallo on my show to share why referrals are more important than...
Published 12/11/23
When you hear that someone is a speaker and see that the speak on venues and stages - what is your gut reaction - impressed right? You instantly know they are a coveted authority that is an expert at something. If you want that kind of credibility and become a highly paid authority - then podcast guesting is your gateway to speaking on stage. Today we speak with Anastasia Lipske, a speaker and podcast booking agency to share tips on how to bridge that gap from podcasts to the stage.  How...
Published 12/04/23
Catherine Roy shares her remarkable journey in podcasting. She reveals her secret sauce for attracting A-list podcast guests, emphasizing the importance of authenticity and genuine relationships. Catherine also spills the beans on her "A-List Method" of networking through LinkedIn. She offers advice on overcoming imposter syndrome and highlights the power of building real connections. Additionally, she discusses the importance of establishing a strong personal brand. If you're a podcaster...
Published 11/27/23
The quickest way to growing your business, in my books, is collaborating with other businesses that serves a similar audience as you. And the beauty of podcasting is that you get an instant foot in the door to have that collaboration conversation if your guest (or the host) is that fit.  So I have collaboration expert Meg Burrage of Collaboration Station on to share how to approach collaborations, your options and opportunities and how to find them.  You’ll learn:  What collaboration...
Published 11/20/23