In this episode, Guy breaks down what he believes is the single most critical step in producing an effective B2B video ad campaign. He reveals it's not the initial concept, scriptwriting, storyboards, production, or editing - but rather successfully getting buy-in on the script draft itself.

Guy Bauer, founder and creative director of Umault, a B2B video ad agency, shares an important piece of advice: when you find a marketing approach that works, stick with it until it stops working.