Guy Bauer, founder and creative director of Umault, a B2B video ad agency, shares an important piece of advice: when you find a marketing approach that works, stick with it until it stops working.

This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style.

In this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview."

We unveil the cornerstone of any successful project: the unsung hero who battles internal pressures to safeguard creativity. Discover why without this champion, your endeavors may falter, and learn how to identify and empower this key figure within your team.

Discover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization that sometimes, the best ideas come from just feeling it.

This episode is not just about getting creative approval but strategically guiding choices, redefining risks, and smartly navigating the approval process.

Join Guy Bauer in 'Death to the Corporate Video' as he explores how creativity fuels growth at Umault. Dive into a candid discussion on breaking traditional marketing mathematics, leveraging creativity for brand recognition, and the power of storytelling.

Guy Bauer unveils an innovative approach to getting more leads: mind-reading your clients.

Guy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs.

In this episode Guy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade.

This week on "Death to the Corporate Video," host Guy Bauer throws the rule book out the window! Tired of tick-box creativity? So are we. Dive into an episode that challenges everything you thought you knew about being "strategic" in the B2B video world.

If you've ever found yourself impatiently tapping the "Skip Ad,” you're embodying the title of this episode.

In this episode, Guy and Hope discuss what the single most important thing you need to invest in to get the most effective video ad possible.

A lot of B2B marketers worry about the wrong things when making a B2B video ad. They focus on the little things but ignore some of the major issues that will make a video ad successful.

In this episode of “Death to the Corporate Video,” Guy and Hope share six tips for how to make your B2B videos cool.

Today we are taking an idea from a listener and breaking down a recent project. We’ll get into the good, the bad, and the lunch recommendation.

We discuss the best, the worst, and the meh of the Super Bowl commercials from 2023.

There are certain marketing myths that we hear over and over that make our blood boil. For more on each marketing myth and why it’s untrue, listen to the episode or read the transcript below.

As you are planning how to use your video marketing budget for 2023, you likely want to get as much value out of your dollars as possible. In this episode, Guy and Hope share six tips for getting the most out of your B2B video marketing budget.

As 2022 comes to an end and we look forward to 2023, we identified six B2B video marketing trends we expect to grow or continue over the next year.

When starting a new project of any kind, unrealistic expectations are the quickest way to guarantee failure. Since many B2B companies are new to creating video ads, this episode will provide the realistic expectations that you should have going into a new video ad project.

In this episode of “Death to the Corporate Video,” we’re spilling our biggest secret: how to make a game-changing video ad for your B2B brand.

When releasing marketing videos, especially in B2B, we all need to have realistic expectations of our audience. They are generally not approaching your video with the same mindset that you are. Keeping these realistic expectations in the back of your mind as you create content will help you make videos that are more likely to be watched and thus more effective.

In this episode we discuss the root of why many marketers hold on to completed projects (hint: it’s fear of failure), how to identify the problem, and what you can do to overcome it.