Kara Bishop is the director of communications and public affairs for Plains Cotton Growers. In her role, she regularly communicates with cotton growers and ginners (internal audience), as well as consumers, lawmakers, media, and others (external audience). In this episode, we learn some of her strategies for reaching her various audiences and managing multiple platforms. https://www.plainscotton.org/ https://www.facebook.com/plainscottongrowers https://www.linkedin.com/company/plains-cotton-growers/ Twitter: @PCGNews Insta: @plainscottongrowers Find Kara: LinkedIn: Kara (Cash) Bishop Insta: @karacashbishop