Episodes
Launching a podcast is a brilliant way to build your copywriting business. It helps you build your authority, find new clients and create new connections with interesting and high-profile people.  If you’ve ever wanted a map for how to build, launch and promote your podcast, this is the episode for you. Ash Roy is a podcast and digital marketing expert and is a global authority on productivity and business growth. He has attracted big names to appear on his podcast, including Seth Godin,...
Published 01/22/23
For 95% of beginner copywriters, finding clients is the bane of their existence. Well, what if I told you there was a way you could avoid all that? This approach has clients clicking on YOUR profile, and directly messaging YOU — not you painfully messaging them. No more Upwork, Fiverr, or yet another job application with 50 other potential candidates.  Best part? You become the prize, and with that, you instantly command higher rates because you have a flurry of piping hot leads begging to...
Published 01/01/23
Email is not dead, never was, never will be. In this podcast you’ll learn how to prepare a welcome sequence so that you can kick start your email automations, communicate easily with prospects and turn casual visitors into paying customers.    We also take a look at the ultimate checklist of how to prepare and write an email campaign so that no matter what level of knowledge you have or what level of sophistication you are working to, you will be able to launch an email campaign with ease...
Published 12/11/22
Dani Paige started her career in the oil and gas fields of Canada and quickly realised ‘this is not going to work.’ It’s just too cold! So she did some digging, pardon the pun, found copywriting, and in particular copywriting for sales pages. She launched her business and within one year of leaving her full-time job, was earning over $100,000, and her business continues to grow year-on-year. In this episode, she outlines how she got started, why she chose sales pages as her niche, the tricks...
Published 11/19/22
Ruth Megan started her life as a crystal healer. In her own words, she loves a bit of ‘whoo hoo’ in her life. But when she discovered that she could make a living from writing about wine, she decided to make that her career. She now spends her time visiting some of Australia’s top wineries, taste testing the best of the best and writing about it all. In Ruth’s own words: it is her dream job. Read the show notes This podcast is brought to you by the Australian Writers' Centre....
Published 10/30/22
After six months of being a business, Helen Knight had more clients than she could poke a stick at. She emailed me to ask me if I had any copywriters I could refer to her and she has never looked back.  What a wonderful way to kickstart your copywriting career.    In this episode, I talked to Helen about found all those clients and what she did in order to generate so much work she needed to outsource it. As a former English teacher at a prestigious school Helen did not have a business...
Published 10/09/22
Christian Simovic is a man on a mission. At just 22 years old and with only 10 months under his belt as a copywriter, he’s already earning $15,000 to $20,000 per email sequence and gaining an enviable client list. He is one of the few copywriters who offer a no-results-no pay model. Risky? Yes, but it works and in this session he shows us exactly how he created this business model, why his clients love it, the pitfalls attached to it and how he came to be so confident at such a young...
Published 09/20/22
Charging the right fee for your copywriting services can be a hit and miss affair. Some people charge thousands and have no trouble finding clients. Others charge a pittance and can’t get a sale. What’s the difference? Here’s the truth - it’s not what you charge, it’s how you charge. Sure, your hourly rate or project fee is hugely important and can determine if you get the job or not. But it’s how that fee is framed that makes all the difference.  Read the show notes This podcast is...
Published 08/28/22
Criticism. We’ve all had it and for as long as we continue to be copywriters we’ll continue to get it.  But it’s how we deal with it that makes all the difference. It can set us up to be better at what we do or it can cut us to the quick and stop us from doing what we were born to do. In this podcast I talk to Zara and Troy Love, two of Australia’s foremost performance and speech coaches. They’ve worked with politicians, actors and sports stars to help them craft their public persona, write...
Published 08/07/22
If you’ve ever wanted to offer PR services to your clients but you’ve never really known what PR is or how to offer it, this is the episode for you. Jules Brooks is one of Australia’s top publicists and PR coaches. She specialises in helping SMEs do their own PR so they can get free coverage in print, press on radio, TV and online. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters...
Published 07/17/22
Starting something new is always hard. But have you found that once you get going, it gets easier? Finding your first copywriting client is no different. Once you get that first job under your belt you’ll find it gets a whole lot easier. This episode is a little bit different to others. It’s an excerpt from a video I recorded for Copy Club, Australia’s most exciting community for emerging and experienced copywriters. Join Copy Club and you’ll get access to a whole range of benefits including...
Published 06/26/22
There’s a reason lots of English teachers become copywriters! They’re good with words, know how to communicate and they know how to deal with unruly people. The perfect skillset for copywriting. In this podcast, Emma shares with us her journey from English teacher to copywriter, how she overcame a lack of confidence to put herself out there as a copywriter, how she used a simple spreadsheet to generate leads and why copywriting is the perfect job for mothers of young children. Read the show...
Published 06/05/22
Would you like to turn your passion for copywriting into a six figure income? Then listen up, because Nikhil Rughani – Copy Connoisseur – did just that and he joins us on this podcast episode to share how. Read the show notes Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.
Published 05/15/22
Discover how this successful entrepreneur created 36,000 social media posts in one year, why he did it and what he got from it. Read the show notes Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.
Published 04/24/22
Charlotte Isaac is a systems expert. Wait! Come back. She is actually very interesting. She works with copywriters to help them automate the hard bits, the unpleasant bits, the daunting bits – the bits that stop us from succeeding. Systems really are the difference between working in your business and on your business. If you know that your lack of systems is really letting you down, now is the time to get those systems set up.  Read the show notes Join our community of copywriters...
Published 04/10/22
Email is one of the most important channels for generating new leads. While some say email is ‘dead’, nothing could be further from the truth. Just ask Liz Green. Liz is an email copywriting expert and is flat-chat with work and booked out weeks in advance. There are secrets to her success and she reveals the best of them in this podcast episode. Read the show notes Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.
Published 03/27/22
Are you are one of those copywriters who need a website, have been putting it off because it’s just too hard, and you know you are losing business to those who do have one? In this episode you’ll learn exactly what you need to create your website and how to do it. Read the show notes Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.
Published 03/13/22
Are you tired of seeing other copywriters earn more than you? There’s a strategy to alleviate this age-old problem, and it’s super-easy to apply. Read the show notes Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.
Published 02/27/22
Landing pages are a powerful way to generate more leads and conversions. But what’s the best way to set them up? Email marketing expert Kelsey Johnson explains in today’s episode. Kelsey Johnson is a Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specialises in helping entrepreneurs and side hustlers make more sales in less time through the power of email automation. Kelsey shares: how to make a landing page work for copywriters how to create...
Published 02/13/22
Blogs are one of the fastest ways to increase your thought leadership, get your website on page one of google and convert casual web visitors into paying clients. Can a little blog do all that? Yes it can. But how do blogs work? Why are they so powerful? Why does everyone say ‘you need a blog’ and more importantly, how can you write one quickly even if you’re not a professional copywriter? That’s what this episode is all about. In this episode we cover: 3 reasons why you should write a...
Published 01/30/22
Discover the secrets of making your email campaigns work. Is email dead? Not by a long shot according to Shaun Ernst, the founder of one of Australia’s most successful email marketing companies. He should know. His clients include JB Hi-Fi, General Pants, Swisse Vitamins and many more.   In today’s episode we talk about something very specific that anyone who sends even one marketing email needs to know about – how to prevent your emails from landing in the spam filter. We also talk about...
Published 01/16/22
To niche or not to niche? That is the question for many copywriters starting out. Ryan Wallman was a medical doctor who discovered that he preferred writing copy instead of writing scripts. Discover how he made the transition to becoming a healthcare copywriter, and how to decide if niching is for you. Dr Ryan Wallman was a medical doctor but after he discovered his passion for words and writing, he decided to follow his intuition and become a medical and healthcare copywriter. He is now the...
Published 01/02/22
Often it’s the people with the least confidence who have the most talent. Imagine how powerful you’d be if you could combine your inherent ability with the confidence to talk about it. You’d be unstoppable. When Oprah Winfrey came to Australia, she could have picked anyone to handle her PR. She picked Karen Eck, founder of Eckfactor, one of Australia’s premier PR agencies, and the campaign generated over $190 million in media exposure.  Karen has worked with some of the biggest brands on the...
Published 12/19/21
Even if you have zero knowledge about copywriting, you can reinvent yourself and land the job of your dreams. Discover how Louis Lucente did just that by doing a copywriting course at the Australian Writers' Centre. One year on, he’s working with some of Australia’s biggest brands. Louis Lucente is one of Australia’s finest musical theatre stars. The lure of creating a side hustle to supplement his acting work had been niggling Louis for years so when lockdown came along and he had time to...
Published 12/05/21