Adrian Elton is an award-winning creative who has worked for some of the world’s biggest brands including Disney, Sesame Street, Australia Post, Fairfax and many others.  Adrian’s career journey is as eclectic as it is inspiring. He started by studying interior design, transitioned to graphic design, evolved into an art director, became a musician, and finally found his calling as a copywriter. His work spans multiple sectors, and he’s known for his creative strategy and compelling...

I’m the author, ghostwriter and coauthor of 7 books about entrepreneurship. I’ve interviewed some of the biggest names in business. Ruslan Kogan from Kogan. Gabby Leibovich from Catch of the Day. Jane Lu from Show Po. Naomi Simson from Red Balloon. Simon Griffiths from Who Gives a Crap. And many more.  I’m often asked, ‘What have you learnt by interviewing over 100 of Australia’s top entrepreneurs? Do they have anything in common? And if so, what? Did they all get lucky or did they do...

If you’d like to launch your own podcast to promote your copywriting business, this is the podcast for you. Lyndal Harris is one of Australia’s top podcasting consultants. She’s launched hundreds of podcasts for a huge range of businesses and she’s here today to share her knowledge about how copywriters and any other small business owner - can start, launch and market their podcast. In this episode, you’ll learn: How a podcast can build your business What a podcast is and how it differs...

Would you like to land a copywriting job in an advertising agency working with blue chip clients? How about working in New York in the heart of advertising land? What about using your copywriting skills to write a bestselling novel? If you like to learn how to do any of these, then you need to listen to Philip Taffs. He has worked as a Senior Writer and Creative Director in both Melbourne and Manhattan. He’s worked with major players like Menulog and Playstation and helped launch the Honda...

Greg Baker knows more than most about AI and where it's headed. As an AI futurist and lecturer in Computational Linguistics at Macquarie University, Greg educates students on the intricacies of Artificial Intelligence for Text and Vision, and blends his theoretical insights with practical applications.  He helps the C-suite understand the future of labour, how to maximise AI productivity gains and how to gain a deep technical understanding of what is possible. He is a director at the...

Would you like to add copy editing, project editing and proofing to your suite of services? If so, then this is the episode for you. Matt Davies is a leading copy editor. He specialises in the health care and government sectors and has created a thriving business that lets him work on his terms so that he has the time and space to pursue his true passion – writing novels. He’s already written three and he is just going from strength to strength. Read the show notes This podcast is brought...

Have you ever considered adding ghostwriting of business memoirs to your suite of services? In today's episode, we explore the riveting tale behind the meteoric rise of Swisse Wellness, as recounted in the new book, "How to Build a Billion-Dollar Business" by Radek Sali, the visionary entrepreneur and former Swisse CEO. I happened to be his co-author on this project so I thought it’d be interesting to have a chat with Radek about the ghost-writing process and to share some hints and tips on...

As a leading journalist with The Age and the Sydney Morning Herald, there’s not a lot that Jewel Topsfield hasn’t written about. Social affairs, politics, immigration, education, and global affairs are just a few of her specialty areas. Beyond journalism, Jewel is a sought-after speaker, lecturer at universities and schools, and has led a team that won a Walkley Award and served as a Walkley Awards judge.   I’m talking to Jewel today about her life as a journalist and how her writing life...

If you have a passion for a topic and would like to turn that passion into profit, you may want to build an online course so you can teach it. Amber Renae is many things. She started out as an engineer and then pivoted, seamlessly into becoming a celebrity stylist. It’s a logical next step, isn’t it?   She quickly realised she has a talent for not just making people look good, but helping their content look good too and so she created a course that helped others monetise their expertise....

AI and copywriting. Everyone’s talking about it but someone who’s really getting deep into the weeds of how it all works is Leanne Shelton. Leanne is a copywriter who has taken a right turn and has reinvented her brand to become a specialist in copy and AI.  Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au. See omnystudio.com/listener for privacy information.

Anxiety. We all have it, or elements of it, but some of us have it more than others. Writers, it would seem, have more of it than most. In this revealing podcast, Kerri Sackville, one of Australia’s most prominent columnists and popular writers discusses her writing life, and in particular, her unique relationship to, and with anxiety – how it helps her, hinders her and why it’s the creative force that underpins much of her work. Read the show notes This podcast is brought to you by the...

To niche or not to niche? It’s a question I get asked a lot so I thought I’d interview Lynne Testoni, a leading content creator and copywriter. Lynne specialises in some of the most coveted topics – interior design, homewares, gardening, food, cookbooks and much more. She has carved out a niche writing career that enables her to write about what she wants, when she wants, and to work with the people she wants. If you’d like to learn how to successfully niche your copywriting business, become...

If you’re a copywriter and you’d like to expand your services and create a long term stream of income, you should consider becoming a ghostwriter. What even is a ghost writer? In many senses, a copywriter is the ultimate ghost writer in that we write content for a specific client, we are largely invisible, we don’t seek credit for the work and we work hard to become the voice of that brand. Read the show notes This podcast is brought to you by the Australian Writers' Centre....

If you’d like to explore how your copywriting skills can help you, or your client, write a book and become an authority in your industry, this is the episode for you. Anna Featherstone is an expert author, publicist, independent book marketer. In this podcast, she reveals her inside secrets on how you can publish a book to increase your writing revenue. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of...

From Rachel Smith, the founder of Rachel’s list It’s not every day you get to speak to the eponymous founder of a successful business but today I get to speak to Rachel, the Rachel in Rachel’s list. If you haven’t heard of it, the list is an online platform that showcases a huge range of fantastic jobs for journalists, copywriters, content creators and branding specialists. If you’re looking for paid work, this is the place to start. Read the show notes This podcast is brought to you by...

Would you like to sell your copywriting business for a million dollars, or even $10 million dollars? It’s possible, and Kobi Simmat is going to show us how.  Kobi is one of Australia's most successful business improvement specialists. He recently achieved a $20 million valuation and then a successful sale of his own business and now helps others unlock the full potential of their businesses. He wrote a book called ‘How to Build a Business Others Want to Buy’ and, full disclosure, I was his...

Have you always wanted to be paid to travel?  Would you like to stay in luxurious resorts for free?  If you’d like to indulge your passion for food, wine, wellness or any other passion and get paid to do so, this is the episode for you. You may not realise it, but there's a massive connection between travel writing and copywriting. If you can write copy, you are well positioned to become a travel writer too. You find out why in this episode. Read the show notes This podcast is brought to...

Theresa Miller is a seasoned journalist and media guru. She possesses a remarkable talent for helping individuals master the art of media storytelling. With an impressive background working for prestigious news organisations like Good Morning Britain, Sky News, and CNN, Theresa now shows business experts how to leverage the media and share their stories with the world. If you would like to learn how to get your story out the world, win the attraction of a journalist and get the attention your...

Attention, Copywriters! We need to address the elephant in the room: procrastination.  It hinders productivity, stifles creativity and creates stress. And of course, the longer we leave it, the harder is gets to start and that creates even more stress. Meanwhile time is ticking, the deadline is looming and you haven’t’ even started and what does create? Fear. And that is a really bad place from which to write because it paralyses our creative process.   So how can we eliminate...

If you’re looking for practical strategies to transform your business and maximise customer growth this is the podcast for you. Amy Miocevich is one of Australia’s leading digital marketers and the author of "The Very Good Marketing Guide: How to Grow Your Business on a Budget." In this episode I talk to Amy about the many ways that we as copywriters can market our businesses and do it on a budget. Amy has created a simple yet powerful 5 step framework that maps out the customer journey,...

I’ve coached over 10,000 people to become freelance copywriters. When you coach that many people, and you watch what they do with the information you give them, it’s fascinating to see what happens.  Some people take the tools and run with them and create wildly successful copywriting careers – and get all the requisite benefits that come from being a successful copywriter – freedom to work where you want, when you want, with whom you want and the satisfaction of getting paid very well to do...

Has ChatGPT made copywriters redundant?  Far from it, according to Greg Baker, a lecturer in Artificial Intelligence and Computational Linguistics at Macquarie University. Greg, more than most, has his finger on the pulse on not just where ChatGPT is heading but how it actually works!   He has spent his life researching natural language processing and has a deep knowledge of what these tools can do and more importantly, how we copywriters and creative folk can harness them to our...

They say that a big business is just a small business with systems. So how do you create the systems? How do you know what systems to create? What even is a system? If you’re a copywriter looking to fast track the success of a business and want some inside secrets on how you can do more with less and turn your fledgling business into a six or seven figure juggernaut, this is the podcast for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre....

Jim Stewart is the founder of StewArt Media, one of Australia’s most successful digital marketing agencies. He works with clients like Booktopia, Telstra and Simply Energy to help them build their digital presence, drive leads and generate revenue. In this podcast, I talk with Jim about the potential of ChatGPT – the artificial intelligence tool that is taking the content world by storm.  We discuss how it will change the digital marketing industry, the opportunities it will present for...