In this episode, Michelle Thames shares her experience running a digital marketing agency and the reasons behind transforming their social media management strategy. She emphasizes the importance of valuing respect and integrity in client relationships and the need to prioritize the well-being of her team. Michelle also discusses the shift in focus from vanity metrics to long-term strategies and the importance of screening clients who align with the agency's values. She highlights the realities of running a digital marketing agency, including the need for flexibility, adaptability, transparency, and education.  Chapters 00:00 Introduction and Background 01:26 Valuing Respect and Integrity 08:33 Realities of Running a Digital Marketing Agency Support the Show.