Should your business focus on Facebook videos? In this 5 part series with Desiree Martinez we are going to explore why Facebook videos are still important and how best to do them.  The Social Media Lab is powered by Agorapulse. 

The Social Media Lab wanted to find out if Instagram Ads using human faces outperformed Instagram ads with animated characters. The results are quite revealing!

Want more YouTube subscribers? Take a listen to this bonus information from Rob Balasabas from TubeBuddy! Social Media Lab is powered by Agorapulse. 

How often should you post to YouTube to get 1000 Subscribers fast? Rob Balasabas from TubeBuddy says you should post weekly at all costs! Is he nuts??? Social Media Lab is powered by Agorapulse. 

Want more people to watch your entire video? Then apply these tips from Rob Balasabas, Brand Evangelist at TubeBuddy Social Media Lab is powered by Agorapulse.

What should you post to your YouTube channel to grow it fast to 1000 subscribers? Rob Balasabas from TubeBuddy is going to help us with a strategy that is surely to help you post better content to YouTube The Social Media Lab is powered by Agorapulse.

Why is getting 1000 YouTube Subscribers important? In this episode Rob Balasabas from TubeBuddy explains why getting to that magic number, and fast, is so important.  The Social Medial lab is powered by Agorapulse and hosted by Scott Ayres. 

The Facebook Boost button is a quick way of running ads on your Facebook page, and gets a bad wrap. Should you being using the boost button? Amanda Robinson tells us her opinion in this final episode of our interview from the Social Media Lab LIVE. 

NEWSFLASH! You're looking at your Facebook ads reporting all wrong.. At least according to Amanda Robinson. Do you know what Results Rate is? Probably not. Hit play and listen to this interview with Amanda Robinson from the Social Media Lab LIVE show. 

What is Google UTM tracking? How can you use UTM tracking with Facebook ads? And does it even matter? Amanda Robinson answers all of this in this episode of the Social Media Lab, powered by Agorapulse. 

What in the world is the Facebook Relevancy Score??  It's something related to Facebook Ads and the Digital Gal, Amanda Robinson is gonna break it all down for us! The Social Media Lab is powered by Agorapulse, busting the myths, rumors and stories of social media marketing with SCIENCE! Hosted by Scott Ayres.

In part 1 of 5 of my interview with ads expert Amanda Robinson (The Digital Gal) we explore what ad placements on Facebook you should be testing and that are hot currently.  We also discuss how you should test Facebook ads placement.  The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE! 

Facebook Premiere allows you to upload a video to your Facebook Page to watch and comment "Live" together. Is it as good as Facebook Live?

The Social Media Lab wanted to find out if having a "Call to Action" button on Facebook link ads performed better or not. Or does excluding the button cost less per click? Find out in this episode of the Social Media Lab powered by Agorapulse. 

Struggling to get started on YouTube? Or maybe you're stuck and don't know what to post or who to grow your YouTube channel? Owen Video sat down with Scott Ayres to discuss how he helps clients succeed on YouTube with a very simple formula called the "4 P's" The Social Media Lab is powered by Agorapulse. 

Facebook ads are a necessity for most businesses wanting to sell products or promote their brand on Facebook. But for many business owners learning how to navigate Facebook’s Ads manager can be difficult. That is why Facebook added the “Boost” button years ago. The Facebook Boost is a quick way to run an ad from a post already on your Facebook page. There is no secondary place to log into to manage the ad.  Just boost the post and—BOOM—done. But is it a bad idea?

There is no rush to have everyone run over to your Instagram post 5 seconds after it was posted to engage in order to somehow “trick” the algorithm into showing the post to more users. That’s simply not how the Instagram algorithm works. That’s not to say you shouldn’t pay attention to what is the “best time to post” on your Instagram account. If you’re not getting engagement at 3AM on Tuesdays, stop posting at that time! The Social Media Lab is powered by Agorapulse. 

Some Instagram users think comments don't count in the algorithm if they are shorter than 3 words. Could this be correct??? The Social Media Lab is powered by Agorapulse. 

Instagram Pods are a group of people who join together to increase the engagement on Instagram posts with the thought that this engagement causes posts to be seen higher in the feed to other users. Bumping up the engagement numbers on your Instagram posts does not cause those posts to be seen by followers that typically haven’t engaged with you lately. The Social Media Lab is powered by Agorapulse.

According to Instagram, it doesn’t matter what the account type is; if a follower engages with the content regularly, then the user will likely see future content from that Instagram account in their feed. Instagram does make a distinction of simply businesses or verified accounts in their response, perhaps implying celebrities with verified accounts get more prominence in the feed. The Social Media Lab is powered by Agorapulse.

The Instagram feed is unique per Instagram user, based on what content that user engages with. The Instagram feed is not based on the type of content an account posts to its followers. I would advise posting a mix of photos and videos to your account, so you have a higher chance of your followers with different preferences seeing and engaging with your content. The Social Media Lab is powered by Agorapulse.

Instagram’s algorithm is constantly changing, after all. In fact, it’s likely changing as you are reading this blog post! But that constant change is a good thing. It ensures that the best content for each user is shown to that person, creating a more enjoyable experience on Instagram. The Social Media Lab busts the myths, rumors and stories of social media marketing with science, powered by Agorapulse. 

What happens if you stop posting for 6 months on your Instagram account? Will followers engage with new content? The Social Media Lab let 8 Instagram account go dead for 6 months to find out! The results are quite satisfying and helpful for all of us.  The Social Media Lab is powered by Agorapulse, busting the myths, rumors, and stories of social media marketing with science!

In part 5 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss how often you should post video to your social media accounts. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!

In part 4 of our 5 part series with Daniel Glickman, CMO of Wave.Video, we discuss what is currently trending in video marketing. The Social Media Lab is hosted by Scott Ayres, and powered by Agorapulse.  Busting the myths, rumors and stories of social media marketing, with SCIENCE!