The Internet is becoming more meta. More and more, the memes we see become popular aren't really funny on their -- they rely on other jokes to make their punchlines. In this episode of the Social Media Psychology podcast, we explore the world of meta culture and the parallel trend in different forms of meta-advertising. About the Show: The Social Media Psychology podcast is your friendly deep-dive into the psychology of social media users. Whether you're a small business marketer learning to run social media campaigns on your own, an agency strategist or creative, or an influencer looking to improve your approach to social media, this podcast will deepen your understanding of how to activate and grow a social media following. The average social media user maintains 8 different profiles across different social media sites. Why? Different social networks satisfy different psychological and social needs for people. As brands, advertisers, and influencers, if we want to integrate more naturally into people's feeds, we need to understand why they're there in the first place.