In the midst of the madness, mayhem and magic at C2MTL, Beverly Macy chats with Absolut's VP of marketing, Jonas Tahlin.   Absolut is one of the world's most iconic brands, and Jonas Tahlin is tasked with bringing the iconic brand into the all-digital, all-social world of 21st century marketing. From a crowd-sourced movie, to Absolut Unique -- a campaign that introduced nearly four million uniquely designed bottles -- Absolut's new strategy is built on using branded content to create unique...

LIVE from #C2MTL 2014 with Social Media Radio reporter on  the ground TAMEKA KEE aka @geekychic

Social Media Radio is LIVE from C2MTL ... the only conference that blends commerce, creativity, and a dash of Cirque du Soleil!  Join Beverly and the event's leaders -- JF Bouchard, CEO of Sid Lee, and Richard St. Pierre, President of C2 International -- in a live discussion about how entrepeneurs of all types can find creative inspiration that leads to improved commerce. Learn about the origins of C2MTL and hear about some of the previous days highlights in this candid, LIVE conversation...

Join Beverly and Jonathan Becher, the CMO of SAP, in a LIVE conversation from C2MTL -- an epic event that blends commerce, creativity and mayhem! This won't be an ordinary conversation ... because C2MTL is no ordinary event, and Jonathan is no ordinary CMO.  With a keen interest in understanding what makes people tick, Jonathan studies human behavior and brings that knowledge into his role as the leader of SAP's marketing efforts. More than just bits and bytes, he'll share insights into how...

Why walk ... when you can gallop into the space where creativity inspires commerce? Beverly Macy interviews marketing dynamo Cindy Gallop at C2MTL in Montreal! A visionary, a powerhouse and a powder-keg ... Cindy Gallop isn't your average ad executive. From harnessing the power of social good with IfWeRanTheWorld, to showcasing real sex (and real love) with MakeLoveNot, to launching the US arm of legendary ad agency BBH back in 1998, Gallop knows a few things about sparking creativity and...

Eric Schwartzman has a solid reputation in the social media universe.  His new company, Comply Socially, aims to help organizations manage the risk and capitalize on the opportunity of social media at work through expert-led, live and cloud-based social media literacy and compliance performance management solutions. Leaving employees hamstrung by obsolete, arcane legacy systems manages risk at the expense of worker productivity. Increasingly, employees are leveraging the value of social...

NBA Commissioner Adam Silver makes an announcement today regarding LA Clippers owner Donald Sterling and his racist remarks.  We will discuss the developments around this story and how social media has created a brand new communications and public relations landscape.  UCLA Anderson Sports Marketing Professor Mark Francis will be a guest on the program.    

The Sacramento Kings are super advanced when it comes to digital media, technology and smart technology.  Tune in to learn all about how they are using Google Glass to inform on Google Glass will be used by the Sacramento Kings on the court as the team members, cheerleaders, and announcers will use the device to give people a view of the game that they haven't seen before. Don't miss this amazing conversation around digital technology and #SocialSports!  

Warren Sapp!  A Hall of Famer, Sapp played college football for the University of Miami, where he was recognized as a consensus All-American and won multiple awards. Sapp played in the National Football League (NFL) from 1995 to 2007 for the Tampa Bay Buccaneers and Oakland Raiders. In his first year of eligibility, on February 2, 2013, he was voted into the Pro Football Hall of Fame.The Buccaneers entered him into their Ring of Honor on November 11, 2013 and retired his #99 jersey.

Super Bowl champ Doug Baldwin of Seattle Seahawks of the National Football League  is all over social media!  Not only is he a super star wide receiver who played a critical role in the 2014 Super Bowl XLVIII victory, he's connected to his fans.  Before that, Baldwin played wide receiver at Stanford from 2007-2010. He led the Cardinal in receiving yards and touchdowns his senior year. Doug has tons of Twitter followers and Facebook fans and he holds regular chat sessions onSpreecast called...

Brad Friedman runs the Friedman Group and knows a ton about social media and sports.  This is from his blog, where he gives links to resources for everything March Madness More than ever before, social media has made it incredibly easy to engage in March Madness. The NCAA Men’s Basketball Tournament started yesterday with the play-in games. And with that, March Madness is officially underway....No longer do we need to print and carry our bracket around with us to keep it updated. An app like...

Sports Reporter Dan Moriarty and Sports Marketing Professor Mark Francis discuss how social media has affected the way sports is watched, talked about, and followed.  You've seen Danon several different television network shows, including NHL Cool Shots, Outdoor Life, NASCAR Outdoors, and College Sports Television. Mark Francis is Coach for UCLA Men's Ice Hockey and Sports Marketing professor at UCLA Anderson.

Recently Frost & Sullivan  recognized Igloo Software with the 2013 Global Product Leadership Award.  We'll talk with Rob Arnold, Principal Analyst, ICT, at Frost & Sullivan to learn more about their Global Product Leadership award for Enterprise Social Networking.  They will discuss the award that is based upon the organization that demonstrates leadership across five key performance criteria: Product features and functionalityInnovative element(s) of the productCustomer acceptance in...

Maranda Pleasant, Founder/Editor-in-Chief, Origin Magazine, Mantra Yoga and Health Magazine, and Thrive Magazine will be my guest!   Social media dominates the dating world - from eHarmony.com to Ashley Madison to Tinder.  Today's show is an insider's view on how these platforms work and why and how people are finding LOVE using social media.  Happy Valentine's Day!

Everybody knows Neal Schaffer!  He's one of THE MOST connected people on LinkedIn and is a marketing genius when it comes to social media. A Forbes Top 50 Social Media Power Influencer two years in a row and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking (recently rebranded as Maximize Social Business), Neal is a global social media speaker who also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his...

Beverly Macy Previews Social Super Bowl 48 - the NFL Social Command Center; the Super Bowl commercials; the 2nd screen experience, and more. To recap, here's what we saw in 2013's Super Bowl: 24.1 million tweets generated around the Super BowlCalvin Klein captured the leading spot for advertisers with 28% share of voiceRay Lewis was crowned Social MVP with a total of 180,771 tweetsJohn Harbaugh was the winner of the "HarBowl," topping his brother Jim with 44% positive sentimentBeyonce...

Mark Babbitt is the CEO & Founder of @YouTern and a guru in managing your career.  YouTern has had incredible accolades from the industry.  Mark will share his insights with us on Social Media Radio! YouTern enables young talent to become highly employable by connecting them to high-impact internships and mentors – and through contemporary career advice found on our blog, The Savvy Intern. YouTern is proud to be recognized as a major influencer for young careerists: Mashable named us a...

Start 2014 out with a bang and learn the secret to promoting yourself in your career and beyond! Dan Schawbel is a millenial on the move!  His new book  - PROMOTE YOURSELF - is a  NEW YORK TIMES AND WALL STREET JOURNAL bestseller “Dan will show you how to communicate your unique contribution, so that you make yourself indispensable.” - From the Foreword by Marcus Buckingham, New York Times bestselling author of Now, Discover Your Strengths. - See more at:...

The Dream Big campaign launches January 2014 reaching over several hundred thousand people through social, mobile and offline events across North America to help the nation’s people achieve their dreams, goals, and aspirations.  The nationwide crowdfunding contribution campaign effort will donate a portion of the proceeds to several causes. Learn how this organization is using the power of social media to spread the word and ensure a successful campaign.

Beverly Macy - author, educator and thought leader in social and digital business - wraps up 2013 with an insightful look into what's hot for 2014.   Economists seem cautiously optimistic that 2014 could see a turning point in global economic growth. The proliferation of smartphones and tablets, the 24/7 connectivity, and the millennials worldwide will make 2014 an interesting journey indeed. 1. Social-mobile-data in the Cloud is the competitive advantage 2. Predictive matching in B2B...

If you're out of work, how do you keep your head in the game while searching for a new job? Join me with author Dwain Schenck to dicuss RESET - How to Beat the Job-Loss Blues and Get Ready for Your Next Act.  This hot new book hits stores in January 2014 and everyone's already talking about it as Dwain will the Today Show and Morning Joe!  Find out how to jumpstart YOUR career and job search NOW.  

What do Richard Branson, Diane von Furstenberg, singer Moby, and Blake Myoskie, founder of TOMS have in common?  They've all been speakers at the amazing C2MTL conference in Montreal. C2MTL, (Commerce + Creativity) was founded and Imagined by the Sid Lee creative agency in collaboration with Founding Partner Cirque du Soleil, Innovation Partner Intel, and Content and Media Partner Fast Company magazine. C2MTL unites the cream of the international business crop and works to stimulate...

Find out how social media is changing the game in competitive intelligence and benchmarking.  Learn how to hack the competition and WIN every time - using social media. Lux Narayan is the CEO and Co-Founder of Unmetric Inc, the Social Media Benchmarking company. Unmetric is is a pioneer in the social media competitive intelligence space, and is quickly carving & owning a niche for itself in providing unique analytics across social media platforms like Facebook, Twitter, YouTube &...

Join UCLA Extension instructor Bobby Borg discuss Social Music - How to use social media to supercharge your music career!  This program will be of interest to DIY musicians preparing for the release of an independent recording, but applicable to managers, start-up record label personnel, and anyone interested in utilizing low-budget strategies to create a fully customized marketing plan of attack one step at a time.  The Internet, word-of-mouth, guerrilla techniques, social media, mobile...

Dream it. Believe it. Live it. Don't miss this!  Ash Kumra will discuss how he has built a huge community  - DreamItAlive - using social media.  His inspiration empowers users to achieve their goals and dreams in all areas of life using Dreamboards, visualization, social community based tools, content, products and services, and more. DreamItAlive's mission is to help unlock human potential by empowering people to live their best lives. DreamItAlive asks you the question, who do you need to...