Pubcon Florida took a bit of patience and persistence to be one of the first in-person marketing conferences in 2021.  While the pandemic kept us home, Pubcon showed us how digital marketing, brands, and audiences have changed. Digital marketing does not occur in a vacuum. It is a web of constantly evolving components, assets, and influences. For marketers, learning is at the forefront of every role and class is always in session. So it’s a good thing we have Pubcon, a digital marketing...

Did the LinkedIn bubble burst? Not a chance. Mandy McEwen is the secret weapon for mastering the LinkedIn algorithm, optimizing your area of specialization, and maximizing exposure, engagement, and content strategy. LinkedIn can be like speed dating for entrepreneurs, where individuals and businesses alike hope to find a requited LinkedIn “love” connection! Or it can be a forum where health professional relationships are cultivated and nurtured. In this new episode of Lisa Buyer’s Social PR...

Bruce Clay asks...Does your SEO team even know what they are doing? Are they optimizing your website with Google’s current best practices? Did you know there is no such thing as being Google certified for SEO?  Bruce Clay coined the term SEO in 1996, two years before Google even existed. So, if you’re looking to give your website a competitive edge, why not learn from the Father of SEO himself? Some requirements needed to even be considered an SEO expert working at Bruce Clay, Inc. include...

Jeff Hahn says your crisis communication plan can be the size of a credit card. What?  The biggest mistakes and errors happen in the time wasted in figuring out who does what. No crisis plan? That is your plan.  Crisis management is a frequent marker on the agenda for Jeff Hahn who has spent 30 years as a Public Relations and Crisis Communications Expert. When a brand’s reputation is at risk, Jeff educates PR reps, marketers, and CEOs on how to successfully navigate any bad news break.  In...

Yoga. Therapy. Wine. Nothing seemed to help Lisa help regain power over her business and personal life. She knew that hitting the digital detox reset button was long overdue. But how and where to even begin? Here’s step #1: Admit that you are part of the problem and open to change. In this special solo episode of the Social PR Secrets podcast, Lisa Buyer opens up about her struggles with entrepreneurial burnout, where she sought relief, and how she shifted The Buyer Group Public Relations...

In Lisa Buyer’s newest episode of the Social PR Podcast, vitality coach and founder of Yoga at My Desk, Megan Nolan, shares the power of Facebook Groups, inspiring messages to her community and motivational offerings, Megan Nolan urges all to add this powerful action to the top of their mile-long checklist: MOVE! Applying warrior poses, breathing exercises and stretches into your daily work routine will not only improve your health but also elevate your business. The Secret Ingredient to...

SEO is not optional. It is a never-ending, crucial investment. SEO stands for Search Engine Optimization. Without it, you are likely to lose a drastic percentage of earned media and organic traffic. Not sure where, when and how to prioritize SEO? Expert Joe Laratro is here to help!  In this new episode of the Social PR Podcast, host Lisa Buyer invites the founder of Tandem Interactive and author of the SEO Diet, Joe Laratro, to discuss how to avoid make-or-break your brand’s website redesign...

If creativity is the new productivity, how do you find space to tap into your brain’s superpowers? Just ask Heath Armstrong how he learned the powers of a digital detox to help himself and others tap into our inner artist. After waking up face down in his garage with a bloody nose and to the nearby smell of his car engine running, Heath adopted a more natural lifestyle that soon evolved into an entrepreneurial breakthrough.  In this new episode of the Social PR Podcast, Heath Armstrong,...

Are you worthy to be interviewed by the media? Positive vibes, authentic energy and a creative spirit can make it or break it in the business world. Just ask Whitney Freya, she wrote the book (or three) on it. Her latest book, 30 Days to Unstoppable is a countdown to manifesting creativity, positive energy and attracting the right audience. Are you good enough, certified enough, smart enough, worthy enough?  It’s all about authenticity and escaping the voice of our ego. “At the heart of any...

When you hear the words press release, what’s the first thing that comes to mind? Brief article? New sponsorship? Company advertising? While these are all fair ideas, they hardly scratch the surface.    In this new episode of the Social PR Podcast, host Lisa Buyer sits down with expert press release distributor and strategist, Mickie Kennedy, where he reveals how just one article can generate massive traffic and booming sales for your business. The Idea Mickie founded eReleases 22 years ago...

It’s Gemini season and in honor of my birthday month, I picked a Gemini sister and Female Disruptor to interview.  Today’s Social PR Secrets Guest is Cordelia Henry, founder of Pearlescence and creator of the Beyond Influence Show.  What I love about Cordelia and her brands - is that she captures the stories of female entrepreneurs and weaves her connections together into a profit-for-purpose. Cordelia is inspiring, strategic, and a connector. The pandemic helped Cordelia realize many things,...

Creative technologies, such as virtual reality, have the incredible potential of building community. But how does it work exactly? And what can technology bring to the table that other mediums cannot? In this new episode of the Social PR Secrets Podcast, host Lisa Buyer talks to Paige Dansinger about her virtual museums and efforts to bring communities together through art and technology. They also explore how PR can disseminate these efforts into the world.  From games to virtual...

Starting your own venture can be a scary process. When you have no budget, no connections, no employees, how do you get from an idea to a company that brings in this revenue? And how can PR, SEO, and social media help you along the way?  In this new episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Bryan Clayton, co-founder, and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. Also called the “Uber of lawn care,”...

You write down your goals and instantly expect to achieve them. But how do you get started, especially during a pandemic? Self-made entrepreneur Jayson Waller shares the raw strategies that he uses to elevate his brands. In this episode of the Social PR Podcast, host Lisa Buyer chats with powerhouse entrepreneur Jayson Waller. From being kicked out of his high school to venturing into fatherhood as a teenager, Jayson has dedicated his career to guiding others to be bold and take control of...

It’s no secret that Facebook ads are one of the best ways to promote a business. But with an ever-changing algorithm, it’s easy to feel lost. So what should your strategy be? What are some secret tips that will help you get a better conversion rate? We’re covering it all in this interview with Facebook ads master and former Facebook employee, Adam Risbridger.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer dives into the world of Facebook ads with Adam Risbridger. A former...

If you’ve been listening to Social PR Secrets for a while, chances are you’re pretty familiar with SEO. But do you know what offsite SEO is? Do you understand how to optimize your press releases for better SEO results? Are you aware of the best platforms to help you with your SEO efforts? If not, this episode is for you! In this episode of the Social PR Secrets Podcast, host Lisa Buyer dives into the world of SEO with Brett Lane. Brett is an SEO consultant who has managed over 1,000 projects...

Friendly reminder that “doing your best” doesn’t mean working yourself to the point of mental breakdown. Here are 21 things I’m slightly obsessed with this month.

A lot of agency owners dream of the day they’ll be able to walk away from the business they’ve started and nurtured over so many years. But how do you get there? What are the mistakes you should avoid on the way? How do you lead a successful agency while avoiding burnout? And if you ever find yourself overwhelmed or depressed because of your work, how do you get out of it? In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks to agency owner and all-around icon Cat Howell....

SMS has a 98% open rate. Yes, you read that right. So why aren’t most brands using it? Well, it’s not that simple. In this episode, the founder of Worth eCommerce, Ryan O’Connor, shares who should be using SMS versus email marketing, how to go about it, and tips to maximize your returns.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer talked to Ryan O’Connor for the first-ever SPS episode on SMS marketing! Ryan is the founder of Worth eCommerce, a Portland-based email and...

“Email is dead.” “Email is making a comeback.” Chances are, you’ve heard both of these statements in the past few years. The truth is, email has always been a crucial part of any PR and marketing strategy. In this episode, learn all there is to know about using email for your business, agency, or clients from Email Optimization Shop’s Jeanne Jennings. In this episode of the Social PR Secrets Podcast, host Lisa Buyer chats with Jeanne Jennings, CEO of Email Optimization Shop and General...

Cannabis, hemp, and CBD are misunderstood by the general public, but not only. Mainstream media lacks knowledge of the industry and perpetuates misinformation. But PR professionals can help. In this episode, Mitchell Colbert breaks down the most common misconceptions about cannabinoids, explains how PR pros should talk about cannabis and CBD, and gives tips to journalists.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Mitchell Colbert, Executive Director of...

Being on camera is scary. Yet, most small businesses would benefit from strong video content. But where do you start? Is there necessary equipment? As a business owner, do you need to be filmed? Former producer, editor, and camera operator Holly Gillen understands the struggle - and is here to help.   In this episode of the Social PR Secrets Podcast, host Lisa Buyer listens to Holly Gillen’s top tips for creating business videos. Holly runs Holly G Studios, where she helps with strategic...

In honor of International Women’s Day 2021, Lisa Buyer hosts a pop-up edition of Social PR Secrets highlighting women’s news and events. Female Disruptors Turned Two!  It was two years ago today Lisa Buyer launched the online publication FemaleDisruptors.com with the goal to highlight women disrupting in their space. From the most influential women in tech to professional surfers to Social VR disruptors to yoga queens to poetry princesses, Female Disruptors shines a light on 39 women and...

When one hears Grill Girl, their attention is immediately grabbed. That’s the genius of Robyn Lindars. From starting a small blog about grilling to running a successful website and appearing on the Today Show to soon launching her own magazine, Robyn is a PR expert. In this episode, she shares how she uses PR, social media, and SEO to grow her brand every day.   In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Robyn Lindars, founder of GrillGirl, a website...

How long does it take to get results with digital public relations? It’s the million-dollar question every brand wants to know—the short answer: longer than digital advertising. In this podcast, I walk through some of the highlights of my latest Search Engine Journal article talking about my favorite and least favorite myths, musts, and mantras when it comes to digital public relations.  Why digital public relations will NOT work Unrealistic expectations, misappropriated budgets, lack of...