Facebook is a rapidly growing company that is forever evolving and making changes. In this episode, we've compiled a list of the top Facebook news from May 2021 that you just had to (and should now) know. Enjoy! J7 Media Facebook Diagnosis : https://experts.j7media.com/facebook-ads-diagnosis/

Ad world is considered as the biggest advertising conference in the world. Every years, hundred of experts share their latest findings related to the marketing industry. For the 2021 edition, our colleague Louis-Daniel Binette was there and one of the presentation caught his attention more than the others. Travis Chamber, founder of Chamber media shared his best secrets to create video ads that perform and Louis-Daniel took a lot of notes during this presentation.

Mentioned time and time again in our discussions, we've decided to dedicate this week's episode to a strategy that will become increasingly important for advertisers throughout the next year: cohort attribution. Examples, platforms, prerequisites: we go over everything you have to know! Enjoy! Facebook Diagnosis : https://experts.j7media.com/facebook-ads-diagnosis/

J7 Media was recently invited to the Digital Ads Summit to talk about our optimizing strategy, PACSO. To listen to the entire conference, click here: https://www.youtube.com/watch?v=uVdb2Rlk1Ao Enjoy!

In our last episode, we received Zach Rego, VP of Sales & Marketing at Unstack and host of the "0 to a Million" podcast. Zach is a digital marketing, content creation, and personal branding expert. In this episode, he gives us his opinion on how to use groups on various social networking platforms, as well as tips on how to consistently create content to advertise your services or brand.  Enjoy! J7 Media 

Part 2 of our question-and-answer episode! To ask your own questions on Facebook advertising for our team to answer, join our Facebook group: Facebook Advertising for Francophones. Enjoy! J7 Media Facebook Diagnosis : https://experts.j7media.com/facebook-ads-diagnosis/

Facebook advertising solicits a lot of questions on the Internet. In this fun episode, we've selected a handful of questions we found online and in our Facebook group to answer in as much detail as possible. Enjoy! Facebook Diagnosis : https://experts.j7media.com/facebook-ads-diagnosis/ J7 Media

On today's episode of Social Selling, we're chatting with Eliot Walden, partner at Electric Orange Creative, a performance marketing agency based in Brooklyn, New York. Our discussion with Eliot is focused on one topic; - Workplace culture in New York City marketing agencies. We learn that work schedules are atypical, competition is fiercer and opportunities are much bigger. We hope you enjoy this episode!

For this week's episode, we'll be unveiling a workshop that the J7 Media team recently held internally. We reveal our secrets on how to diversify your advertising content and how to intelligently and effectively produce campaigns. J7 Media Facebook Diagnosis : https://experts.j7media.com/facebook-ads-diagnosis/

Facebook recently announced that they would be removing their Analytics tab and bringing about major changes to the Attribution tab. In this episode, we discuss and react to this important news. Enjoy! J7 Media Facebook Diagnosis : https://experts.j7media.com/facebook-ads-diagnosis/

Facebook is a rapidly growing company that is forever evolving and making changes. In this episode, we've compiled a list of the top Facebook news from March 2021 that you just had to (and should now) know. Enjoy! J7 Media Facebook Diagnosis : https://experts.j7media.com/facebook-ads-diagnosis/

We recently developed a 5-lever approach for optimizing Facebook Ads, with each lever focusing on the most fundamental elements of Facebook campaigns. Campaign Settings, Audiences, Creatives, Sales Funnels, and Offer – each lever comes with its own set of criteria and strategies. Enjoy! J7 Media Facebook Diagnosis : https://experts.j7media.com/facebook-ads-diagnosis/

We recently developed a 5-lever approach for optimizing Facebook Ads, with each lever focusing on the most fundamental elements of Facebook campaigns. Campaign Settings, Audiences, Creatives, Sales Funnels, and Offer – each lever comes with its own set of criteria and strategies. Enjoy! J7 Media Facebook Diagnosis : https://experts.j7media.com/facebook-ads-diagnosis/

We often talk about Facebook advertising on this podcast, but we also regularly like to update our listeners on what's new on Facebook. In this special episode, we discuss some of Facebook's most important recent developments and what to expect in 2021. Enjoy! J7 Media 

In our last episode, we received Zach Rego, VP of Sales & Marketing at Unstack and host of the "0 to a Million" podcast. Zach is a digital marketing, content creation, and personal branding expert. In this episode, he gives us his opinion on how to use groups on various social networking platforms, as well as tips on how to consistently create content to advertise your services or brand.  Enjoy! J7 Media 

In this episode, we look back at our clients' results during Black Friday 2020. The objective? To extract and discuss some of the most evocative figures from that period: the increase in CPM, 28-day attribution windows, email marketing's role and share in generating revenues, and one of our best campaigns... Enjoy! J7 Media

This week on Social Selling, we discuss a new sales funnel we recently discovered at J7 Media. Producing astounding ratios, this fresh approach is a must for anyone selling online courses. The proof? Using this strategy, one of our clients generated $150,000 in sales with no advertising budget, and another generated $65,000 in sales in just 7 days! Enjoy! J7 Media

2020 was a pretty intense year for everyone. That being said, how did Facebook adapt to the COVID-19 pandemic? Today, we’ll be unveiling the 4 most important lessons we learned in 2020, having managed nearly 12 million dollars in Facebook advertising. Enjoy! J7 Media

Last episode about our 4 steps process to audit your Facebook ad account. Enjoy! J7 Media Enjoy! J7 Media

Q1 is a great time to advertise on Facebook! The CPM is usually way lower than what you've been experiencing in Q4 and it's also the perfect timing to test some different initiatives like; conversion lift test or branding lift test. Also, Q1 of 2021 will mark the beginning of the new Facebook attribution window which is 7 day click and 1 day view. Enjoy!

When we onboard a new client at J7 Media, the first step we're taking with them is an audit of their Facebook advertising account. In today's episode, we'll show you what we do in the ads manager when we start this process. Enjoy! J7 Media

Creating a successful offer is, in my opinion, one of the most important things to consider when advertising on Facebook. Unfortunately, many advertisers tend to focus their efforts more on the technical and creative aspects of advertising, which are of course incredibly important. But if your offer isn’t well-conceived, your ads will have a limited impact.

Before diving into the specific things we can expect from Facebook in 2021, allow me to put things into context. While preparing for this episode, we thought it would be interesting to take a look at the latest news articles around the future of Facebook to see what people are expecting.

Having the right data in front of us is essential if we want to make great business decisions, especially with everything that is going on in the world right now. But, where can you find this data? What kind of trends should you expect in 2021 if you're an online business and you want to thrive in the post-pandemic era? My guest today, Laura Morelli, Head of Media at SEM Rush is here today to share great insights regarding trends SEM Rush has seen from their partners in 2020.