Food for thought: the solution to our climate crisis already exists. In fact, it lies right under our feet.    It begins and ends with our SOIL - and we are honored to welcome a leader in the regenerative movement, John Roulac to explain why.    John is a powerhouse with a deeply caring heart and conscience. Serial entrepreneur, investor, climate activist, Roulac has sourced and formulated $1B in retail sales of organic superfoods (with Nutiva), served as executive producer of the film "Kiss the Ground” and upcoming “Common Ground” and has leveraged his success to found six non-profit organizations, including Agroforestry Regeneration Communities (ARC) and Forests Forever.   In this episode, John and Nitsa dive into an unfiltered dialogue around food security, sovereignty, soil cycles, how the regenerative model can be used to save small > large scale farms, failing businesses and ecosystems on the brink of collapse, the dangers of green/brain/washing, and why challenging the status quo is crucial.    Utmost respect & gratitude for you John!   CONNECT with our Guest John Roulac  Website | LinkedIn | IG | FB | Twitter | Substack    Host @nitsacitrine @soundfoodspace Subscribe to Mercurial Mail (our monthly newsletter)   MENTIONED Making America's Rivers Blue Again (John’s article where he mentions Impossible Burger)  kisstheground.com Kiss the Ground Film Common Ground Film Kiss the Ground.earth Agroforestry Regeneration Nutiva Dr. Jonathan Lundgren study RFK Jr. Podcast with John Roulac   VENDANA SHIVA- SOIL NOT OIL  SWEETNESS OF THE EARTH: soundfood episode with Sarah and Ryland Engelhart Pharma’s Culture War  Dr. Jonathan Lundgren study Wild planet foods sardines  Yassi Mazandi  Permaculture paradise institute  Professor Tyrone Hayes  A MACRO VIEW ON THE MICROBIOME | Strengthening our Inner + Outer Ecosystems through Diversity  The Sonnenburg Lab study on the Microbiome Wild planet foods sardines  NOURISHMENT This podcast is made possible by your donations and the symbiotic support of our partners:   Offer a donation to us here   LIVING LIBATIONS: enjoy 15% off all botanical beauty alchemy with this link https://livinglibations.com/soundfood (discount automatically applied)   MIKUNA: enter SOUNDFOODFAMILY at checkout for 25% off clean, single-sourced plant protein products Mikunafoods.com   LIVING TEA:  SOUNDFOOD for 15% off all tea nourishment livingtea.net   SUPERFEAST: enter CITRINE for 10% off our favorite tonic herbs + superfoods superfeast.com   OSEA: enter CITRINE for 10% off oseamalibu.com sea-to-skin magic   CHRISTY DAWN: 15NITSA for 15% off farm-to-closet christydawn.com LAMBS: use code CITRINE for 10% off your EMF protective gear getlambs.com