Welcome back to Magazine St. Kitchen x Thrive presents Speak Greasy with Gauri Devidayal Season 2. In Episode 6, we're honored to be joined by two dear friends from The Soul Company: Somanna 'Som' Muthanna (CEO & Founder) and Diganta 'Diggy' Chakraborty (Head of Brand). The Soul Company epitomises excellence in the F&B industry, curating unparalleled experiences that blend culinary artistry with cultural immersion. As we delve into their journey, listeners gain insight into the transformative power of food and its ability to unite communities across borders. From intimate chef tables to immersive pop-ups, The Soul Company has redefined the dining landscape, setting new standards for innovation and creativity. Born amidst the challenges of the pandemic, they've emerged as trailblazers, pioneering trends that resonate with discerning audiences worldwide. At the heart of their mission lies a deep commitment to fostering authentic connections within the F&B community. Through collaboration and camaraderie, they've built a relationships with a community of like-minded individuals that share a passion for culinary excellence and cultural exchange. Throughout the conversation, we explore the evolving concept of exclusivity and intimacy in dining and the growing demand for accessible culinary experiences. From hidden gems in bustling metropolises to quaint eateries off the beaten path, The Soul Company showcases the rich tapestry of flavors that define each destination. But our discussion goes beyond mere gastronomy; we also examine the role of culinary awards in recognizing excellence within the industry. While they serve as a benchmark for achievement, our guests stress the importance of integrity and transparency in such accolades. The conversation also touches the strategic importance of restaurants and bars investing in pop-ups across the subcontinent. They emphasise how these ventures serve as potent PR tools, showcasing culinary creativity and amplifying brand presence. 2020-2024 has also seen the rise of alternative dining experiences like supper clubs and pop-ups, reflecting a shift in the Indian F&B scene. Furthermore, they discussed the growing acceptance of the Indian industry globally, and the increasing recognition of the value that chefs and bartenders bring to the table. Finally, we tackle the complex question of pricing experiences, urging listeners to consider the true value of a memorable meal beyond its monetary worth. Through thought-provoking insights and engaging dialogue, we aim to inspire a deeper appreciation for the craftsmanship and artistry behind every dining experience. Join us as we embark on a journey of culinary discovery and cultural exploration in Episode 6 of Speak Greasy. Whether you're a seasoned epicurean or simply curious about the evolving world of F&B, watch now!