A Television interview is among the most intrusive and disruptive request that a communicator will receive when they are in a challenging media spotlight… …but tv also offers the biggest bang for your communications buck when you want to broadly pitch a story or a personality from your organization, in a positive light …. It can be a schizophrenic medium … If you’ve ever had to navigate a tv interview – perhaps or prepare someone else for one .. and wondered what the interviewer – the tv reporter – had to consider when they were piecing their story together, well – stay tuned. Tara Overholt of CITYTV in Calgary, Alberta is our guest – another journalist offering insights from the other side of the media microphone … here on ‘Speaking of Media’ – the Podcast where communicators and the media come together to consider the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator… I’m hoping that YOU – as someone who communicates on behalf of your organization, will join me for each episode to learn from industry experts …about tangible ways to share your stories & messages and also –- how to avoid getting caught in a negative media storm. …