Testimonials are a powerful tool that we have ALL been influenced by. Everywhere we look it is some sort of testimonial or vote of confidence; from the testimonials and star ratings on Amazon to the reviews on Yelp, testimonials are everywhere. Teams can use testimonials to help sell more tickets to their games but asking three questions. The ultimate goal is to allow them to share the transformation of what life was like BEFORE the coming to your games and now afterward. Question 1: What motivated you to start considering purchasing tickets to the game (or bring your staff out, buy a fundraiser, buy season tickets, etc.)? Were you looking to solve a particular problem or fulfill a specific need, and if so, what was it? -Why we are asking this question:  We are asking indirectly, “What problem were you experiencing before you bought tickets to your team?” Question #2: Share with us how coming to your game(or having season tickets, etc.) made a difference for you. How did it help tackle the issues or meet the needs you had in mind when you first considered buying tickets? -Why we are asking this question: How did your games help you solve this problem? Question #3:  Since you started coming to our games (or having season tickets, etc.) how has it (insert what they were intending from question 1 -(examples may be better culture, thanked employees/clients, raised funds for the organization, impact of fundraising, etc.)? We'd love to hear about the ways it has added to your overall enjoyment and experiences.  -Why we are asking this question: What is their life like now because of our product or service?  These allow the person sharing the testimonial to talk candidly about how YOU solved their problem.  Where to use these: WebsiteSocial PostsCollateralVideos to provide to potential clientsEmailing fans   Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine