Send us a Text Message.In this episode, Jeremy Neisser dives into the topic of Flexible Ticket Plans. Flex plans are a growing trend in sports ticket sales, allowing fans to purchase a set number of tickets that can be used for any game. The pros of flex plans include convenience for fans, affordability, and upfront revenue for teams. However, there are also cons, such as the challenge of surpassing previous revenue goals, lack of urgency for fans to use the tickets, and diffic...

Send us a Text Message.SummaryIn this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the agency reported a four-to-one return on ad spend despite a drop in attendance. However, upon closer examination, it was revealed that most of the reported conversions were from repeat ticket buyers, not new ticket buyers. The ad agency was taking c...

Send us a Text Message.In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments. He suggests three reports that marketing directors should provide to the ticket sales team: Multi-game single buyer reportScan rates of season ticket holders and mini plan holders, and an Updated list o...

Send us a Text Message.In this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement. The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Director of Marketing will have some direct reports and a marketing-specific budget. The focus will be on sports like men's basketball and football, bu...

Send us a Text Message.SummaryIn episode 64 of the Sports Marketing Machine Podcast, Jeremy Neisser sits down with Scott Peace, Associate AD for Marketing at Kent State, and discusses his background in sports marketing and the strategies he implemented to increase attendance at college athletic events. Scott shares that he emphasizes the importance of intentionality, creativity, and purpose in marketing efforts. Scott shares the success of using premium giveaways and tying in activations and ...

Send us a Text Message. In this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting options available on TikTok. They also touch on setting up a TikTok shop, generating leads through TikTok ads, and the importance of testing and budgeting for successful campaigns. Takeaways TikTok is a great...

In this episode, Jeremy Neisser interviews Michael Brinkman, the Director of Partner Success at Full House Solutions, about lead generation and the use of purchased lists in sports marketing. Michael shares his background in sports sales and marketing, as well as his experience working with Full House Solutions.  He explains the products and services offered by Full House Solutions, including direct mail campaigns and digital marketing strategies. Michael also discusses the accuracy of...

In this episode, Jeremy Neisser discusses how sports teams can use AI to improve their marketing efforts. He focuses on two specific ways: using AI to write better copy and using AI to extract data.  By leveraging AI tools like ChatGPT and Google Bard, teams can generate targeted social media posts and emails, as well as gain insights from ticketing data. Jeremy emphasizes that while AI can be a powerful tool, it still requires some manual work and fine-tuning. He also highlights the...

Luke Sawhook from the Hudson Valley Renegades shares insights on leveraging TikTok for sports marketing. He emphasizes the importance of consistency and authenticity in content creation, highlighting the value of organic growth on TikTok. Luke discusses the role of TikTok in building brand loyalty and reaching a younger demographic. He provides tips on using hashtags effectively and encourages teams to experiment with different content styles. Luke also emphasizes the need to have fun and...

In this episode, Jeremy Neisser and Ali Alden discuss how data-driven messaging drives ticket sales. They emphasize the importance of clear copy and messaging in marketing, as well as the power of language in influencing buying decisions. They explore how teams can use data to create targeted copy that resonates with their audience, and the role of questionnaires in gathering customer insights.  They also discuss the importance of being strategic in using data to inform marketing outlets and...

In this episode, I talk about in-season marketing for mini-plans.  The only reason that mini-plan holders renew is that they see value in the experience. And they value it by using their tickets. How you provide value are two ways communication and relationships.  For single-game buyers, our goal is to turn single-game buyers into multi-game buyers. This gives you the best chance of turning them into a mini-plan holder.  I dig into what you should do with both audiences (current mini-plan...

This is part one of the two-part series called Mini-Plan marketing In this episode, I cover marketing tactics and strategies for pre-season marketing of mini-plans In this episode, I break down segmenting audiences for targeting mini-plan sales: Fans who attended 2-5 games = marketing the 3 -6 game plan Fans who attended  6-10 games = marketing the 6 game, 9 game, 12 games or half-season plan Episode 21 has information about the Meta Business Suite audiences Sports Marketing Machine on...

In this episode, I sit down with Ralph Burns, co-host of the popular digital marketing podcast Perpetual Traffic and founder of Tier11 ad agency. Ralph and his team manage over $150 million in ad spend on various networks including TikTok, Meta, and Google. We dive into: 1. What's working now for paid ads - we talk strategy and tactics 2. Data - how to use it to your advantage 3. Why tracking is SO important 4. What mistakes you might be making if you are running your ads 5. How to pick a...

In this episode, I walk you through an exercise I do with every team I work with around specific money-making activities. The framework is called: K.I.S.S. - Keep, Improve, Start, Stop.  By going through this framework, you have a clear picture of what you want to work on, what needs to be improved, and things you should stop doing. This is excellent for marketing activities like collecting email addresses or merchandise marketing, etc.  Sports Marketing Machine on LinkedIn Sports Marketing...

In this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupons that they distribute for sponsors before, during, or after games. Oftentimes these coupons are thrown in the trash, left in cars, and ultimately never used. Kris and his co-founder Shannon created FanSaves so that teams can BETTER activate sponsorships with teams, provide transparency of coupon redemption, and share data with the sponsor that is true and...

In this episode, I walk you through creating a  30 Days to Opening Day Marketing Calendar. This calendar will have ALL of your marketing activities in one spot so that you know exactly what you are doing to promote opening weekend and where you have open opportunities to do more to promote the season. Links: Word Calendars Google Docs Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

In this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer.Rocks) to talk all things promotional giveaways at games. We talk: Hot ProductsTrending IdeasTried & True GiveawaysSeason Ticket GiftsAlternate Identity giveawaysAnd more! Connect with Heather ([email protected]) or Carie ([email protected]).  Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

Testimonials are a powerful tool that we have ALL been influenced by. Everywhere we look it is some sort of testimonial or vote of confidence; from the testimonials and star ratings on Amazon to the reviews on Yelp, testimonials are everywhere. Teams can use testimonials to help sell more tickets to their games but asking three questions. The ultimate goal is to allow them to share the transformation of what life was like BEFORE the coming to your games and now afterward. Question 1: What...

In this episode, I dive into the story of Troy Murphy of the Golden State Warriors.  Troy Murphy was a 6 foot-11 power forward out of Notre Dame that the Golden State Warriors drafted with their second pick in the first round, 14th overall in the 2001 draft.  Troy ranked 5th in the NBA in rebounds for the 2004-05 season and signed a lucrative deal after the year. I dive into why this deal was not the best for the Warriors and what ticket-selling lessons there are for teams.  Sports...

In this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices. Link to the YouTube walk-through video What is a Boosted Post on Facebook: A boosted post is designed to increase the reach and engagement of a regular post on your Facebook page.It's a quick and easy way to get your content in front of a larger audience, including people who may not already follow your page.The boosted post retains the same format as your...

In this episode, I sit down with Ryan Foose from Fooser Sports to talk about what a brand is, launching a brand, re-branding, launching an alternate identity, and the process you should take to launch a brand in sports. Links mentioned: Fooser Sports Episode 40 with Jared Orton from the Savannah Bananas  Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

In this episode, I sit down with Austin Noonan, the SVP of Partnerships from Vozzi. Vozzi is a sports-only texting platform that teams from all over the United States use to engage with their fan base and sell more tickets and merchandise. We talk about: 1. Why Texting? 2. Best Practices for Getting Started with Texting Your Fans 3. Segmenting & Why it Matters 4. Examples of effective campaigns 5. How Vozzi integrates with numerous CRMs To learn more about Vozzi or connect with...

Texting has been around for many years, over the last few Sports teams have added it to their marketing toolbox.  In this podcast episode, I dive into the pros/cons of using texting to market to your fans and a few use cases that help you grow your fan base and sell more tickets.  Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine

In this episode, I unpack the topic of Remarketing. I share what it is, the benefits for teams, and how teams can use it to sell more tickets. What is it: Remarketing, also known as retargeting, is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with your social media channels, website, or specific content.  Remarketing aims to reconnect with potential ticket buyers who have shown interest but have not...