In this episode, I talk about in-season marketing for mini-plans.  The only reason that mini-plan holders renew is that they see value in the experience. And they value it by using their tickets. How you provide value are two ways communication and relationships.  For single-game buyers, our goal is to turn single-game buyers into multi-game buyers. This gives you the best chance of turning them into a mini-plan holder.  I dig into what you should do with both audiences (current mini-plan holders and single-game buyers) to give yourself the best chance to sell more mini-plans next year.  Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine