SRH - Sustainability Marketing
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Description
Sustainability Marketing has been a trend for many years now and it's mostly conntected to renewable energies and the like. Nowadays more and more companies decide to use this for their marketing. Prof. Dr. Anabel Ternès, professor for communication management at SRH Hochschule Berlin explains the concept of sustainability marketing.
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Erfolgreiche Marken zeichnen sich u.a. durch ihre ausgeprägte Persönlichkeit aus. Stellen Sie sich vor, IBM oder Apple kommen zur Tür herein. Können Sie die beiden als Person beschreiben? Prof. Dr. Wibke Heidig, Professorin für Marketing an der SRH Hochschule Berlin, spricht über...
Published 01/14/14
Published 01/14/14
Our hole life is about games we play. But what has that to do with business? Prof. Dr. Anabel Ternès, professor for communication management at SRH Hochschule Berlin, talks about gamification as one of the hottest marketing communication tools.
Published 01/14/14
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