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Kommunikationsmanagement und Marketing
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“Interessanter Einblick, macht wirklich Lust auf mehr!”
Babylon90 210 via Apple Podcasts ·
Germany ·
07/13/14
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Erfolgreiche Marken zeichnen sich u.a. durch ihre ausgeprägte Persönlichkeit aus. Stellen Sie sich vor, IBM oder Apple kommen zur Tür herein. Können Sie die beiden als Person beschreiben? Prof. Dr. Wibke Heidig, Professorin für Marketing an der SRH Hochschule Berlin, spricht über...
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