Episodes
Data and The New Normal of Remote
Published 07/08/20
In this episode Andrew and Cody talk about:
Improving Corporate Culture
Outbound Only
Better Account Based Management
Published 09/25/18
In this episode Jocelyn talks about:
Data supported decision making
Why it's not about ROI
Marketing performance management
Published 09/09/18
In this episode Scott talks about:
Martech in China
The Martech 5000
Marketing Governance
Published 08/17/18
In this episode Greg talks about:
Using analytics to optimize your site for specific verticals and prospects
Why Clearbit is leading the way in data enrichment
The benefits of dealing with dozens of stacks
Published 07/27/18
In this episode Ryan talks about:
Where AI meets product marketing
Why regional marketing is the best path to CMO
Content marketing that's not journalism and generates huge returns
Published 06/20/18
In this episode Sam discusses:
Getting marketing teams to understand the results from their tools
The unique challenges of being the largest install for a SaaS vendor
Using governance to hold the ship together while remaining agile
Published 05/31/18
In this episode Raviv talks about:
Why ABM is doomed to fail just like predictive
Getting scoring right by fixing the data problem
The ultimate goal of orchestration
Published 05/10/18
In this episode Chris covers:
How the global nature of blockchain is changing development
The problem of privacy and algorithms that use gamification
What the feed of the future could look like
Published 04/25/18
In this episode Amit Talks about:
The role of data for the modern sales rep
Processing voice and context
Unsupervised learning in speech analysis
Published 04/11/18
In this episode J.J. Talks about:
How accuracy is the key to avoiding things that get ugly when they scale
Using controls to refine and improve instead of just pushing everything out the door
Fit, Intent and Engagement to get to relevant data
Published 03/28/18
In this episode Tami discusses:
The consumer AI revolution arriving to B2B
AI's role as ride along to improve productivity
Atlanta's rise to power
Published 03/15/18
In this episode Gideon discusses:
Creating consumer grade customer experience in B2B
Huge gains from product alignment, reviews and customer advocacy
Where the true gains in appending data to create sales qualified leads come from
Published 02/27/18
In this episode Jill discusses:
The digital and social sales transformation
How marketing is lapping sales on the modern buyer
Why people come first
Published 02/15/18
In this episode Anand discusses:
The requirements for Customer Data Platforms
What marketing can learn from other business disciplines
In AI think KITT, not The Terminator
Published 01/30/18
In this episode Scott discusses:
The marketing shift toward CX governance
IPaaS making the 100 web based tools infrastructure possible
How the human factor is the art that makes the tools work
Published 01/03/18
Roland Smart of Oracle - AI for Exploration, Agile Marketing, Combining Humans and Machines by Stack and Flow
Published 12/15/17
In this episode Sam discusses:
Why it's all about foundational technology and data
It's not about AI replacing humans, it's about making them more powerful
How IT is getting more involved in the marketing stack
Published 11/29/17
In this episode Sahil talks about:
Why some companies are slow to adopt AI
Creating a new, better sales process
Using AI to assess data quality
Published 11/02/17
In this episode Steve discusses:
Where we want to go as a society, the questions are moral and ethical, not technical
The problem with AI adoption is that we only trust humans
How the cloud changes the cost benefit analysis of applying algorithms to any problem
Published 10/12/17
In this episode Mitch discusses:
How to prepare for the age of AI
What were these companies before they became customer centric?
The problem of not defining “Fake News”
The subscription economy
Published 09/25/17
In this episode Greg discusses:
How real time bidding works
Optimizing toward incremental lift
Measuring prospect and cutsomer intent
The problem with marketing automation point solutions
Published 08/17/17
In this episode Mike discusses:
The impact of companies averaging over 90 SaaS Applications
Using Tableau for organizational transformation
Centralizing international marketing programs
The most important factors in assembling the stack
Published 08/02/17
In this episode Lora discusses:
Why Supply Chain Technology is not about ERP
Finance as the art of removing value from every step and fighting it with blockchain
How data harmonization and synchronization are better than integration
IoT making the Supply Chain more proactive
Published 07/18/17