In this episode of Startup Hustle, Matt Watson chats with Rex Kurzius, founder and CEO of Asset Panda, about the exciting (and sometimes messy!) world of building a global SaaS company. Get ready to hear about: The entrepreneurial itch: Rex, a serial entrepreneur, shares his insights on what drives him to build new businesses constantly. From home inventory to global asset tracking: Discover how Asset Panda pivoted from a consumer product to a successful B2B solution for tracking assets worldwide. Localization and the challenges of global markets: We explore the complexities of data privacy, language barriers, and cultural differences when selling software internationally. Unexpected use cases: From weird machines to body parts, Rex reveals the surprising ways companies worldwide use Asset Panda. Global marketing strategies: Matt and Rex discuss the various approaches to marketing a SaaS product internationally, including organic search and partnerships. The importance of customer fit: Learn why identifying the ideal customer profile is crucial for success in the global SaaS market. Compliance in a globalized world: We delve into the challenges of data privacy regulations like GDPR and how to navigate them effectively. The power of partnerships: Discover how Rex's MSP program leverages local partners to provide exceptional customer support worldwide. The rewards of going global: Rex shares the satisfaction of providing value to customers internationally and building strong relationships. Join us for an insightful discussion on the exciting world of building a global SaaS company!   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Visit the Asset Panda website:  https://www.assetpanda.com    Learn more about Rex Kurzius: https://www.linkedin.com/in/rex-kurzius-%F0%9F%90%BC-517aa9   Highlighted Discussion Points Entrepreneurship, business ideas, and asset tracking. 1:27 Tracking assets globally with localization and language support. 6:48 Tracking assets and managing inventory globally. 12:02 Global marketing strategies and challenges. 17:01 Global expansion, customer profiles, and compliance challenges. 22:04 Data privacy and compliance challenges for SaaS companies. 27:11 International business challenges and partnerships. 31:05 Global SaaS company challenges and successes. 37:46   See omnystudio.com/listener for privacy information.