In this episode, Matt Watson interviews Markus Waite, the President of Empara and CIO of Goodroot, about healthcare technology. They discuss the challenges and complexities of the healthcare industry, the role of generative AI in simplifying healthcare processes, the high cost of healthcare in the United States, and the need for transparency and cost-saving solutions. Marcus also shares insights into the work of Goodroot, a company that focuses on solving healthcare problems through innovative solutions and a portfolio of affiliate companies. TakeawaysHealthcare is a complex industry with many systems and processes that need to be reinvented to improve the overall experience.Generative AI has the potential to be a game-changer in healthcare, simplifying processes and providing curated responses to help individuals navigate their healthcare journey.The high cost of healthcare in the United States is a significant challenge, and there is a need for transparency and cost-saving solutions.Goodroot is a company that focuses on solving healthcare problems through innovative solutions and a portfolio of affiliate companies. Find Startup Hustle Everywhere:https://gigb.co/l/YEh5 This episode is sponsored by Full Scale:https://fullscale.io/ Find out more about Empara here:https://www.empara.io Learn more about Markus Waite here:https://www.linkedin.com/in/markuswaite/ Sign up for the Startup Hustle newsletter:https://newsletter.startuphustle.xyz/ Sound Bites"Our mission is reinventing healthcare one system at a time.""Generative AI is a game-changer. We've officially drank the Kool-Aid.""The high cost of healthcare is a significant challenge, and there is no incentive to make it less expensive." Chapters00:00 Introduction to Marcus Waite and Goodroot02:15 The Evolution of Healthcare Technology06:38 The High Cost of Healthcare in the United States10:12 Empowering Employees to Make Informed Healthcare Decisions16:56 Overview of Goodroot and its Innovative Solutions21:08 Selling Healthcare Technology Solutions23:03 Building Technology in the Healthcare Industry30:13 The Need for Transparency and Cost-Saving Solutions See omnystudio.com/listener for privacy information.