First iteration of keyword research time vs making pages not perfecttools - semrush, ahref, keywordtool.io, keywordinsights.aiStructured vs non structured contenttemplated content (landing pages, products, directories)structured competitors architecturework by template in a precise way but still reassess in futurenon structured content (blog long form)competitors articles + kw toolsdoing vs precision refine where to go and optimise kw research by series of articles not one by one don't go back until article it's at peak and you have more for the same series recap differentiate by content type the approachdon't waste too much time on day one vs launching pagesunderstand best time for each content format on revisiting the kw research and targeting