My take on subject and how I went about it in last years both at Wise as well as my personal SEO projects Programmatic SEO is trendingWhat is it?Wait.....It's not newCore principles of scaling landing pages - kw research pattern, data, templateKw research Database: CSV, actual DB, APIs How to build templatesDoing it on different platforms WP all import, strapi, dev + DBStarting small get impression clicksSitemaps, internal linkingCMS vs custom code+dbScaling data and maintenance, APIs...

First iteration of keyword research time vs making pages not perfecttools - semrush, ahref, keywordtool.io, keywordinsights.aiStructured vs non structured contenttemplated content (landing pages, products, directories)structured competitors architecturework by template in a precise way but still reassess in futurenon structured content (blog long form)competitors articles + kw toolsdoing vs precision refine where to go and optimise kw research by series of articles not one by one don't go...

After a long break and some exploration I am back on the project. Deciding between search and social it's a topic I went through during this slow phase. Started from securing social media handles How I thought about social as opposed to focus on search Evaluating search vs social opportunity and investment time frame A run through of social platforms and opportunities Feed based social platforms vs YouTube YouTube vs publishing SEO content Youtube if you plan to be serious about it in...

Who to hire and how to operate when getting started with SEO in your Startup? In this episode I will cover main choices in building your first SEO team or self start on SEO with support of consultants or agencies. Traffic Think Tank SEO community - https://trafficthinktank.com/ Semrush community https://www.semrush.com/blog/ Ahrefs Blog https://ahrefs.com/blog/ Learning SEO by Aleyda Solis https://learningseo.io/ Startup Content Marketing chart by Kevin Indig...

It's very easy to get excited about too many opportunities and end up not moving tangibly your core work. I decided to collect some activities I had to face early days that have close to little SEO impact in the short term. 1 - do them quick time box it 2 - hire someone pro at it 3 - skip and leave for later Canva - https://www.canva.com/colors/color-wheel/ Mark Christmastrees Business - https://christmastrees.co.uk/ https://twitter.com/iamrofe Em Candle business -...

Setting the ground for building a successful editorial team from the very start. How to research, produce and publish SEO content on your blog. My old presentation - https://www.slideshare.net/FabrizioBallarini/how-to-10x-organic-search-traffic-while-scaling-publishing-sustainably-116686903 Semrush intelligence tool by page - https://www.semrush.com/kb/497-organic-research-pages-report Semrush competitive tool - https://www.semrush.com/kb/496-organic-research-competitors-report Semrush...

After a WordPress MVP I went through few considerations in order to lay the ground for the future technical setup of my website. AWS - https://aws.amazon.com/ Nitropack - https://nitropack.io Next JS > https://nextjs.org

Picking a brand name is definitely one of the most sensitve subjects with long term impact on your business. Thinking about SEO first will save you money and time in future. In this episode I will cover everything from researching brand names to buying to domains and social media proporties to establish your online presence. Links to stuff I mention in the recording: Brand name generators - https://www.google.com/search?q=brand+name+generator Premium domains sellers - brandpa.com -...

In this episode I will try to sum up how I approached the research and validated the potential of the business I am about to launch over the past 2 years. What areas I covered and what key challenges I tried to build confidence on. Links to stuff I mention in the recording: https://www.google.com/search?q=shared+hosting (pick a plan with unlimited add on domains and 1 click WP install)...

Fabrizio Ballarini Intro to my 30 days project