In episode 673, Rob Walling chats with Ruben Gamez, the founder of SignWell, as they answer listener questions. They cover topics related to pricing models for SaaS products, marketing strategies for new products, the concept of copycat apps, and the challenges of balancing customer requests with product development. Additionally, they address a question about choosing between working at a startup or a big tech company. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:  2:06 – Lifetime value pricing vs. monthly recurring revenue 11:33 – Pay-as-you-go as an alternative to lifetime or SaaS pricing 14:30 – Testing the market with a landing page 22:16 – Getting feedback from landing page signups 25:11 – Marketing strategies for SaaS 32:53 – Building copycat apps 38:51 – Startup roles vs. roles in a big tech company as a software engineer 43:33 – Balancing customer needs with our strategic roadmap Links from the Show:  MicroConf Sponsorships The SaaS Playbook Ruben Gamez (@earthlingworks) | Twitter SignWell (@SignWellApp) |Twitter SignWell Hackers Incorporated, E4 | Lifetime pricing is underrated AppSumo Tailwind UI Loadster How to Grow Your Self Funded Business Faster – Hiten Shah – MicroConf 2014 If you have questions about starting or scaling a software business that you’d like for us to cover, please