In episode 685, Rob Walling goes solo to share his insights on 7 common mistakes that SaaS founders make. Be sure to listen to the end to hear Rob’s spicy take on launching a portfolio of products to see what sticks. Episode Sponsor: As a founder your plate is full. So when you have to hire devs, there’s no time to search for that perfect culture-fit, get-things-done developer. Lemon.io’s new product, Lemon Hire saves founders time by connecting them with a pipeline of 80K+ senior engineers. Each dev is filtered through a 4-step vetting process, available to interview within 48 hours of choosing, and backed by a 30-day replacement guarantee. Find your great-fit candidates fast with Lemon Hire. Claim a special discount for our fans. Visit  https://lemon.io/hire/, sign up, and mention “Startups” to receive $2000 off your first hire. Topics we cover:  1:29 – Sign the National Association of Manufacturers Letter, Section 174 3:52 – Compiling a list of things founders shouldn’t do 6:49 – B2C applications, “the worst of all the worlds” 9:42 – Don’t build a second product if your first has stopped growing 10:40 – Defining a new category of software is usually a bad idea  19:59 – Avoid multi-language support 24:13 – Dig deep to find root causes beyond the symptoms 27:41 – The portfolio approach Links from the Show:  The Small Software Business Alliance MicroConf Remote The SaaS Playbook Dan Andrews (@TropicalMBA) | X Episode 681 | Why Launching a Second Product is Usually a Bad Idea Inbound Marketing by Brian Halligan and Dharmesh Shah If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google