Collabosaurus on Instagram Being a marketer, little compares to the thrill of getting suckered into brilliant marketing and then psychoanalysing yourself & unpacking a campaign from the other side. This episode is a deep dive into what - in my perspective as a consumer - was a PERFECT digital marketing campaign. I say this rarely. This brand took me on a journey from completely cold to total brand fan in the space of a week. For today I've got 6 reasons their marketing SLAYED and how...

Getting in front of a highly engaged event audience can work WONDERS for your brand. But organising them can be a nightmare! Collaborating on events is a surefire way to reap the benefits of brand events, without the headache. Here are my tips for nailing event collabs! Want to signup for free to Collabosaurus? Check out this video

Launches are tough! Whether you're launching a whole new business, a product, a freebie or challenge, a collaboration or an event - a successful launch comes down to great planning and execution (over a longer time period than you might expect!) In this episode, we dive into a quick A4 paper strategy as to how you can plan out your launch. Also! There is one week left of our birthday special - 50% off any annual plan on Collabosaurus - you can read more HERE

The *everyday business things* - the phone calls, the emails, the social media, the mail, the meetings - they're one of the HUGEST opportunities to create meaningful connections and communities (which in turn power great marketing campaigns). Tune in for some fabulous, quick tips for prioritising everyday business practices to make big impact in the small things.

I had some of the most amazing meetings in NY - except for ONE. And this one was one of the worst meetings I've ever been in. The good news? We've turned it into a positive with 4 key tips on holding an AMAZING meeting with a potential client and avoid these mistakes. They're common sense things, but working it into a clear process before, during and after a meeting could be the difference between NEW CLIENT vs NADA.

You'd be forgiven if you assumed online product collaborations are just for B2B service based business. While they're amazing for this type of business, there are also a bunch of beauty, health & wellness, fashion & consumer tech businesses nailing this category! Tune in for 5 ways you can use online products collaborations to grow. Resources we mentioned... Free ideas & strategy generator Collabosaurus Free collaboration masterclass

One of our most popular episodes was from over a year ago on growing organically on Instagram, so we thought we should cover a part 2 now that the algorithm has had an overhaul and features get released by the minute! Tune in for our 6 tips on growing & engaging on Instagram. Resources we mentioned... Collabosaurus on Instagram General Assembly x Collabosaurus LA event 25th July General Assembly x Collabosaurus LA event 31st July Milkshake...

It comes naturally to some people, but for most - myself included - selling yourself in any given conversation is hard. I constantly worry about coming across arrogant and the Australian 'Tall Poppy' thing is oh-so-real. We've all been at networking events or a meeting, and asked "so what do you do?" In fact, it's usually one of the first conversational questions. Therefore, it's SO important to have a clear answer that not only answers the question, but helps you stand out and make a...

I was lucky enough to speak at Vogue Codes this year, so I thought for this episode I'd do something a little bit different & sum up my key takeaways from the event for everyone who wasn't able to make the event day. Fashion & beauty industry leaders such as Karen Walker, Kate Morris, Elizabeth Abegg & Marie-Claude Mallat (to name a few) shared their experiences building incredible companies. It was an amazing day & I can't wait to share my top take aways! A few resources...

How often do you Google something? If you're anything like me, probably a lot. Businesses have a lot to gain from SEO optimisation, but many are still in the dark as to how on earth it all works and what to do. I've enlisted the incredibly smart Erin of Young Folks Digital to talk all things SEO, with some great tips to get started on your own. A slightly longer episode than normal, but it was too juicy not to share! Enjoy. Resources to check out... Young Folks Digital Answer the...

So, you want to play with the big boys, huh? Let's do it! Truth is, you don't have to BE a big brand to collaborate with big brands. In this episode, I've got a bunch of tips for collaborating with large brands, as well as a little story as to how our new (amazing) feature on Collabosaurus came about. The Pitch Portal allows you to pitch big brands directly, completely for free & with no pitch experience whatsoever! Check it out at http://collabosaurus.com & collaborate with ASOS,...

Oscar McMahon of Young Henrys said "trust arrives on the back of a tortoise, and leaves on the back of a galloping horse." There is a long stretch of road between a potential customer not knowing you from a bar of soap and making a purchasing decision. So, how do we build trust around our brand so that potential customers engage & purchasing decisions are easier to make? Here are some fantastic tips for establishing trust early - enjoy! Resources mentioned in this episode.. Mailchimp...

We've all seen social media competitions and giveaways going nuts over on Instagram. But as behaviours change on social media, how can brands use them effectively? In this episode, we dive into 6 key ways to ensure competitions are successful. Enjoy! Keen to explore a collaboration or partnership as part of your next social media competition? Check out Collabosaurus!

An all-too-familiar cause of freak outs for small business owners everywhere: competitors. How often should you be keeping an eye on competitors? How do you deal with pangs of jealousy or guilt when you see other business people killin' it? This episode dives into 5 important tips for dealing with competitors - from frequency of through to emotional reactions. Go check out @girlfridayIP on Instagram, & the Collabosaurus idea & strategy generator HERE

Steven Covey said "to achieve goals you've never achieved, you have to start doing things you have not done before" This episode shines a light on a couple of marketing tactics you may not have considered for your business. It's really easy to get comfortable in your day-to-day and marketing, but you need to consistently innovate and try new things in order to reach new people in engaging ways. Tune in for 5 ways to reach new customers (that you may not have thought of!) Resources...

With over 500million daily active users & 75% of users taking action due to something they have seen on Instagram, it's time you considered 'instagrammable' elements in your business. From activations, influencer events, experiential retail or your salon / clinic / store - there are so many ways to create engaging experiences that spark the taking (and sharing) of photos on Instagram. In this episode, we dive into 4 tips for creating instagrammable experiences. Some of the resources we...

How effective are your meetings when they come to time, agenda, structure & outcome? This episode breaks down a few ideas for increasing the productivity of your business meetings - from booking them to following up! Resources mentioned: Calendly Youcanbookme

Social media collaborations are one of the easiest, quickest ways to dip your toe into brand collaborations - and you absolutely don't need a large following to do them! I've got key ideas for your consideration in this episode, and 5 steps to brilliant social media collaborations. We'll cover: • identifying your value • sourcing a great collaboration partner • defining objectives • coming up with a creative idea • leveraging a collab beyond social media

Growing a business is no easy feat & it's no secret that a cash injection can make all of the difference when it comes to boosting growth. This episode covers 7 options for funding your business growth - some you may not have considered! A few of the resources we mentioned:KickstarterEquitiseSkipprGovernment Tax Incentives & Grants

Happy New Year! No doubt you've set a goal for 2019, or have a general sense for the next 'thing' you need to happen for your business to grow. This episode unpacks 8 super easy strategies for achieving this big goal of yours - & some may surprise you!

Your business is growing and all of a sudden you need to make a shift into conscious leadership. Building and leading a small team is one of the hardest things about growing a business, so I've roped in Martin Moore, Co-founder of Your CEO Mentor to chat all things leadership, with a few key tips. Working 'at level', respect before popularity (& friendships in the workplace), avoiding micro-management and 'letting go' of certain tasks as a founder are just some of the topics we cover in...

Ever wanted media coverage for your business? Amazing. This is the episode for you! 5 tips for getting started with DIY-ing your own publicity strategy, demystifying the 'press release' and a couple of little ideas for you. A well rounded publicity strategy is awesome for reaching new customers and building credibility for your business. When done strategically, great publicity coverage is SO much more effective than, say, a full-page advertisement. You're engaging your audience, with...

This strategy requires you to take a step back and have a look at your business objectively, from the outside. We're looking for ways to anticipate the needs of your customers, ways to maximise their spend, and offer a logical 'customer path' - without too much time spent developing new things, or whole new businesses! We've got four great tips for building new revenue streams - enjoy. Check out Collabosaurus here

Launching a podcast has been, quite unexpectedly, one of the most powerful content marketing strategies we have tried. So, I thought I would run through what you need, the process I went through, the tools I use and my top 4 tips for building your own podcast channel. Resources we mentioned..WhooshkaaCanva [album cover template]UpworkGarageband [settings snapshot can be found here]

*happy sigh* - brand collaborations are our favourite. In this episode, we break down the different types of collaborations (events, social media & product) with a bunch of examples, to help you find the right one for your brand. If you've ever felt stuck for creative ideas, this is the episode for you! You can check out our strategy & ideas generator HERE& of course, list a free campaign on Collabosaurus HERE