Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the way you want it to. This week, we’re deep diving into the latest Instagram updates. From algorithm changes to creating content that en...

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.)In this episode, let’s unpack the distinction between marketing and sales and how they can lead to misplaced expectations in your business. Marketing should be...

We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is best is doing more harm than good. Like - why are you still following your sister's best friend on your business account? Or your 13-year-o...

Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content and giving it new life—not just on social media but also in long-form content.Whether it’s avoiding content creation fatigue or effe...

Are you struggling to find fresh ideas for your social media, blog, or podcast content?We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those?Well, you are in luck because today, I’m sharing how to repurpose your content, and not just on social media. Think blogs, podcasts, YouTube, etc. I’ll also share my secrets for getting n...

The one thing we all want to know is how the heck do we win online?I mean really, how do we win on social media?In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts.I’m answering questions like Why do you need to define your value proposition and how it’s going to help you.What metrics should you measure to decipher what truly matters for your business?Why you need to truly understand your audience so you ...

In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling.I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel does not need to be recreated with each piece of content you produce.That's why I created the Stop the Scroll Podcast! With nearly two decades of ma...

How do I grow on social media?  What's the best type of content to post?  What are the latest best practices on Instagram, LinkedIn, and every other social media network?  And how do I even know if what I'm doing on those platforms is even working?  Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.  I'm your host, Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content...