This is the second episode of the "Stop the Scroll" podcast hosted by Brianna Doe, who provides advice and insights on influencer marketing. In this episode, Bri delivers a primer on identifying and vetting the right influencers to partner with for influencer marketing campaigns. Key Discussion Points: - How to identify what platforms your target audience uses and find influencers there - Follower count matters but you need to understand who their audience is - Look for 1-3% engagement rates on average - Make sure the influencer's values align with your brand - Budgets need to align too