In this episode of Stop the Scroll, host Brianna Doe interviews Justin Levy, an influencer marketing expert, about strategies and best practices for B2B brands looking to get started with influencer marketing. They discuss how to build relationships with creators, influencer partnership structures, getting leadership buy-in on campaigns, and budget-friendly tactics.=================================================================Best Moments:(04:41) Strategies for identifying and establishing...

In this episode of Stop the Scroll, host Brianna Doe interviews social media strategist Christina Le about influencer marketing, specifically around budgeting and getting fair compensation. They discuss the differences between influencer marketing and creator marketing, strategies for negotiating rates, and building strong partnerships between brands and creators.=================================================================Best Moments:(02:50) The challenges of determining budgets and rat...

In this episode of "Stop the Scroll", host Brianna Doe shares tips for influencers on how to effectively partner with B2B brands. You will learn key strategies for consistent content creation, building engagement, establishing a unique point of view, growing a quality audience, and making yourself accessible to potential brand partners.=================================================================Best Moments:(00:24) Influencers need to commit to consistent content creation and posting cad...

In this episode of Stop the Scroll, host Brianna Doe gives content creators and influencers tips for when they look to partner with B2B brands. You'll learn about what marketers look for in influencer partners and why B2B influencer marketing is different from B2C. Listeners can expect to learn how to create an effective media kit to showcase themselves to potential B2B partners.Best Moments:(01:02) B2B and B2C influencers are not the same, and neither are the way they pitch themselves to bra...

In this episode of "Stop the Scroll", host Brianna Doe discusses what influencers look for when partnering with brands on influencer marketing campaigns. You'll also hear how brands can effectively collaborate with influencers to drive results.=================================================================Best Moments:(01:04) Importance of setting clear goals and communicating them to your influencers(02:44) Giving influencers creative freedom to experiment with content — they know their au...

In this episode of "Stop the Scroll", host Brianna Doe shares her best practices for B2B influencer marketing content creation. You'll hear how B2B and B2C influencer marketing differ — with B2B requiring a more educational, long-term approach focused on establishing subject matter experts as trusted thought leaders. Best Moments: (00:55) Understanding the differences between influencer marketing in B2B vs. B2C (02:12) Establishing influencers as experts vs. endorsers to build trust with...

In this episode of Stop the Scroll, host Brianna Doe walks through how to build your first B2B influencer marketing campaign, step-by-step. You'll get tips on setting goals, choosing platforms, finding influencers, negotiating compensation, and more. This episode will give you a full framework for launching a successful B2B influencer program. Best Moments: (00:05) Building Trust and Long-Term Relationships in B2B Influencer Marketing (00:24) Building Your First B2B Influencer Marketing...

In this episode of "Stop the Scroll", host Brianna Doe discusses the importance of creative briefs when working with B2B influencers. She provides guidance on what to include in a creative brief, as well as tips for giving influencers creative freedom while establishing necessary parameters. Key Discussion Points: - What is a creative brief and why it's crucial for B2B influencer campaigns - Information to provide influencers upfront before sending the brief - Sections to include in a...

In this episode of "Stop the Scroll", host Brianna Doe provides tips and strategies for effectively reaching out to and partnering with B2B influencers. She shares a template outreach email that has an 85% response rate as well as best practices for crafting a clear, concise, and compelling pitch. Main Discussion Points: - Reaching out to influencers can be challenging - they likely get a high volume of requests - Be clear, concise and transparent in your outreach emails and messages -...

This is the second episode of the "Stop the Scroll" podcast hosted by Brianna Doe, who provides advice and insights on influencer marketing. In this episode, Bri delivers a primer on identifying and vetting the right influencers to partner with for influencer marketing campaigns. Key Discussion Points: - How to identify what platforms your target audience uses and find influencers there - Follower count matters but you need to understand who their audience is - Look for 1-3% engagement...

In this first episode of "Stop the Scroll," host Brianna Doe introduces her upcoming podcast series on B2B influencer marketing. She discusses why influencer marketing is an important part of a holistic marketing strategy and how it can help brands connect with target audiences in an authentic way. Key Discussion Points: - The power of influencer marketing to cut through advertising saturation - Influencer marketing complements other marketing efforts rather than replacing them - Importance...