In this episode of "Stop the Scroll", host Brianna Doe shares her best practices for B2B influencer marketing content creation. You'll hear how B2B and B2C influencer marketing differ — with B2B requiring a more educational, long-term approach focused on establishing subject matter experts as trusted thought leaders. Best Moments: (00:55) Understanding the differences between influencer marketing in B2B vs. B2C (02:12) Establishing influencers as experts vs. endorsers to build trust with B2B buyers (03:18) Considering non-obvious social platforms beyond just LinkedIn for B2B audiences (06:36) Creativity in B2B influencer partnerships beyond one-off sponsored posts From Me, Bri: If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll. This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!