In this first episode of "Stop the Scroll," host Brianna Doe introduces her upcoming podcast series on B2B influencer marketing. She discusses why influencer marketing is an important part of a holistic marketing strategy and how it can help brands connect with target audiences in an authentic way. Key Discussion Points: - The power of influencer marketing to cut through advertising saturation - Influencer marketing complements other marketing efforts rather than replacing them - Importance of trust between influencers and their audiences - Thinking creatively about influencer partnerships beyond just sponsored posts - Developing long-term influencer relationships