The Easy Mode Framework For Building A Content Engine With Obaid Durrani | Ep 13
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In this episode of Stop the Scroll, Brianna Doe and Obaid Durrani talk about how Obaid builds and perceives effective influencer marketing programs, creating media engines within companies, developing frameworks to scale content creation, and more!Best Moments:(01:47) The 8-part "Easy Mode" framework for enabling B2B companies to build in-house media engines(07:52) Activating internal company creators beyond just the marketing team(32:50) Vanity metrics are valuable and are the "first wave" o...
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