As a service-based business owner, you know the importance of building and maintaining relationships with your clients and prospects. And you probably already know that email is one of the most powerful tools in your marketing arsenal. Are you making the most of your email list? This week on the podcast, I’m sharing about the world of email list nurturing and exploring how it can help you build stronger relationships with your clients and prospects, convert more leads, and ultimately grow...

I'm always looking for effective ways to generate leads and help clients grow their businesses. And for many, social media has become an increasingly important tool for reaching and engaging with potential customers. However, with so many platforms and strategies to choose from, it can be challenging to know where to focus your efforts and how to engage with the right people. In this episode, I dive into the world of social media lead generation and share my insights on how to make the most...

As a small B2B business owner, you know that generating leads is crucial for growth, but it can be a real challenge. That's where lead magnets come in - they're the secret weapon that can help you attract and convert your ideal clients like never before. But here's the thing: not all lead magnets are created equal. To make an impact, you need to create opt-ins that are irresistible, valuable, and tailored to your target audience. And that's exactly what we're going to talk about in this...

In the online space, many business owners are struggling to find new leads and clients. With businesses cutting back on spending and returning to DIY strategies, it can be difficult to grow or even maintain your current level of success (however you define that for yourself). However, it's important to remember that outsourcing certain aspects of your business can still be a viable and effective solution. Which is why service providers are still a necessary part of the online economy. In...

As a small B2B business owner, you need to understand the effectiveness of your marketing efforts and make data-driven decisions to optimize your strategies. How do you do that? Key performance indicators (KPIs) and metrics!  This week on the podcast, I’m talking about the importance of tracking KPIs for small B2B businesses. I’ll share why aligning your KPIs with your business objectives is vital and explore some essential KPIs that small B2B businesses should consider tracking. I’ll also...

In the ever-evolving online business world, the game has changed. (Or maybe it hasn’t just recently changed, but it’s truly time to take notice!) It's no longer about amassing a massive following or boasting an impressive email list. The real key to online success lies in creating content that ignites a fire within your audience, compelling them to take action. Listen in to this week’s podcast episode as I share some secrets to crafting engaging content that gets noticed. Forget vanity...

Curious how to create content that really hits the mark with your audience? Well, you're in for a treat because this podcast episode is all about just that. We're talking about crafting content that does more than just sit there—it engages, educates, and gets your audience itching to take action. And let's face it, building that trust and authority is key for any B2B relationship. Now, I hear you asking, "But what if my budget is tight?" Don't worry, we've got you covered! We're spilling the...

Whether you’re planning to DIY your content and marketing or you’re looking to hire it out, some budget planning is essential. It takes both time and money to see an ROI on your marketing activities, but not all tools and strategies are created equal. This week on the podcast, I’m sharing why reviewing your budget is important, what should go into your marketing budget, what it looks like to hire different levels of marketing support, and what to consider when DIYing your content. No matter...

I’m not a project manager, but with the help of ChatGPT, I’ve created some great systems around marketing and content--for myself and for clients. From standard operating procedures to project plans to program outlines, ChatGPT can save you time and money in your project and content management. Listen in to hear how you can leverage AI to work on off hours (while no one is the wiser!), plan for a launch with a vacation smack in the middle of it, organize content in a way that makes sense to...

I’ve heard many business owners say that they won’t use AI of any sort in their businesses. I understand the desire to keep a good hand on content and the general goings-on of your business, but if you’re reading this or listening to podcasts, you’re most likely using AI in some way, shape or form in your business already. Your website, your email provider, even your Gmail-powered inbox: they’re all powered by AI. As is whatever search engine you use and your favorite social media platform. ...

Using ChatGPT for your content creation is a touchy subject, but I believe it’s a conversation we should be having. There are so many use cases for ChatGPT for your content, from ideation through publication. And using ChatGPT or another AI tool will help you save time and, if you’re DIYing your content, money. You’re not cheating if you’re using AI and it won’t diminish your thought leadership, so long as you’re using it to support your content creation efforts rather than completely...

Does AI belong in your business? Yes. In fact, it’s already in your business and your life. If you've ever worried about AI taking over your job or wondered how it could actually help you work smarter, this is for you. We're talking about the real deal with ChatGPT and other AI tools – how they can make things easier, not replace us. This week we start a four-episode series on using AI in your business - how to do it, why you’re already using it, and how it can help you streamline and save...

Creating content for your business is an essential part of simply being in business, but how do you know what content to create…and what platform to publish it on? Your own goals are a part of the formula but an even bigger part (and one you can leverage if you’re struggling with ideas) is by talking to your audience. Yes, that’s right; your audience is the most important factor to consider when you’re planning your content. But there’s an art to gathering the right information from the...

Imagine constantly feeling like you have to create something for your business: a new podcast episode, a video, emails, opt-ins, blog posts, social media posts… All because you either don’t have a content strategy or plan or because you want to stay on top of timely topics and post on the fly. You're trying to stay relevant, but the pace of creating new content is relentless. That's the challenge of dealing exclusively with trending content or wanting to always post “on the fly” or “when...

Posting content on the fly might feel like freedom, but I think what you’re really doing is creating more stress for yourself and confusion for your audience. Consistency is a huge part of growing and nurturing an audience and when you disappear for weeks or months because you don’t have the energy to create content for your business (like I admittedly did in the fall of 2023), your audience starts to forget who you are and why they were following you in the first place. This week on the...

Struggling with content ideas for your business? In order to develop a quality marketing strategy, you need to know what you’re going to talk about and create content around. And no, everything hasn’t already been done. This week on the podcast, we’re sharing how to generate ideas for your content and keep them organized so they’re there and ready when you need them. Get ready for some brainstorming techniques, including mind mapping and the SCAMPER method, and even how AI, specifically...

Your business isn’t one-size-fits-all; the way you market shouldn’t be either. We’re constantly inundated with year-long marketing plans and lists of content ideas that “everyone” can use. But really, your business, clients, and offers are incredibly unique… the way you market your business should be too. This week on the podcast, I’m sharing the five foundations to creating a content strategy that’s going to work for you and your business. It’s unique to everyone and every business. We'll...

A lot can happen in 4 years and 250 episodes. I’m thrilled to be here and in awe at how much things have changed over the years.   This week, I’m announcing a little change that’s going to happen here at The Content Experiment, the podcast, as I look toward how The Content Experiment, the business, is also shifting and changing.   It’s an exciting time! Listen in to this super short episode to find out more. Mentioned in This Episode   Episode 148: The Must-Do’s in Your Business ...

There’s a lot on your plate and it can feel like you’re simply spinning plates, instead of growing your business. But we don’t have to do it all. And honestly, we shouldn’t.   That said, there are still things that every business owner should do on a regular basis, both for their marketing and visibility and for other areas of their business.   This week on the podcast, I’m running down what I think are some of the most important things to do for the growth and well-being of your...

If you’re a business owner, taking time away from work can feel really challenging. And if you’re a service provider with regular deliverables for your clients, it might feel impossible.   That’s not the case, especially with some careful planning and a good amount of communication with your clients. I’ve done it several times, once taking two full weeks away with only one short day where I checked in to make sure there weren’t any fires (there weren’t). And I’m getting ready to do it...

Is social media something you can take or leave? It can definitely be a time-suck if you get stuck in the scroll or you’re not using it effectively. I’ve often said that you should have a presence on social media, especially if you’re an online business.   This week on the podcast, guest Maggie Gentry proves me wrong! She stopped using social media three years ago and continues to have a thriving business.   Of course, social media is just a piece of your overall marketing strategy, and...

Content is important to online businesses because it helps you to showcase your thought leadership and stay in front of your audience. But it’s also really time-consuming to do all the behind the scenes work on your content. Hiring someone to help you can get a big chunk of your marketing off your plate.    If you’ve never worked with marketing support or you’re looking for another perspective of what it looks like to work with someone to help you, listen in this week.   In the episode,...

If you’re seeing this right now, or listening to this episode, you’re a leader. You don’t have to be the CEO of a business or the head of any department. If you can lead yourself and are self aware, have a growth mindset, and have some personal responsibility, you are already a leader.   As this week’s podcast guest says, you can lead from anywhere in the room. And that room can be at home, in your church, in your community, or in your role in business.    This week we’re talking more...

You’re hiring someone to help with your marketing, content creation, and implementation. This will free up so much time so you can go on and do what you do best in your business.   But you’re probably ready to hire help because you know how long it takes you to do the work. Even though you’re hiring a professional who specializes in marketing and content, there’s still a learning curve and process to take into account. And both of these take time.   This week, I’m sharing what realistic...