Almost 60 years back, the Canadian communication theorist Marshall McLuhan coined the phrase “The medium is the message” to focus attention on the character, not just the content, of a medium. And he spoke of this when television was barely born and the internet was just about a germ of a...

As we reflect upon MNC after MNC and how they’ve gone about their journeys in India, the three things that strike you immediately are: they play it safe, they prioritize testing the waters profitably from Day 1 over making a long-term commitment with lesser profitability in the early years, and...