In this episode, we take up a very fundamental question: What is the most fertile source of innovation? The norm is that innovation comes from the edges of what is known, from the outliers. In exploring how to storm this norm, we roped in Santosh Desai, cultural expert, social commentator, brand and business builder and a thought-provoking person (not just a thoughtful person or thought leader) in general. The conversation was, as expected, extremely thought-provoking while being elementary at one level. In this episode, we’ll talk about what other canvas there is for innovation, what conditions are needed to even recognize and prepare that canvas, and what prevents us from looking beyond the norm.