COVID 19 has exposed the vulnerabilities of rigid supply chains and has heightened the need to circumvent existing supply chain limitations, cut the cost and time to reach customers, and figure out ways to generate more value—for customers and for themselves. Multi-channel distribution eco-system, ‘just-in-time’ delivery, customer’s expectation of personalization, coupled with demand volatility has resulted in complex but highly in-efficient supply chains. Time is ripe to evolve to the next normal by storming the rigidity norms of the existing supply chain eco-system. Listen to some path-breaking insights in this new episode of our podcast.