Host Saijal Patel is joined by June Cotte, a renowned marketing professor at Ivey Business School, who brings her extensive research on consumer habits, the allure of gambling, and the subtle yet powerful influence of marketing tactics to the forefront. This episode is a must-watch for anyone looking to navigate the complexities of personal finance with more insight and control. June Cotte, our esteemed guest, is not just an academic but a beacon of knowledge in understanding why we spend the way we do. With a focus on consumer behavior, her insights into the psychological triggers of spending, especially in the realms of credit card use and gambling, are both enlightening and practical. Her work at Western University has paved the way for a deeper understanding of the financial decisions that shape our lives. Don't forget to subscribe for more insightful episodes like this. ----------------------- Contact June: https://www.ivey.uwo.ca/faculty/directory/june-cotte/ June’s work as Editor at the Journal of Consumer Research: https://consumerresearcher.com LEARN MORE ABOUT BMO ETFS (SPONSOR): https://www.bmo.com/main/personal/investments/etf/ Saijal Patel, CFA, is a former CNBC and BNN journalist and passionate financial wellness advoacate. She's bringing Strictly Money directly to you via YouTube, Apple Podcasts, Spotify and whereever you get your podcasts. Connect on LinkedIn: https://www.linkedin.com/company/saij-elle/ Follow on X: https://twitter.com/strictlymoneytv Get in touch: https://saijelle.com/contact-us/